Coverart for item
The Resource 1990 AMA Winter Educators' Conference : marketing theory and applications, editors, David Lichtenthal ... [et al.]

1990 AMA Winter Educators' Conference : marketing theory and applications, editors, David Lichtenthal ... [et al.]

Label
1990 AMA Winter Educators' Conference : marketing theory and applications
Title
1990 AMA Winter Educators' Conference
Title remainder
marketing theory and applications
Statement of responsibility
editors, David Lichtenthal ... [et al.]
Creator
Contributor
Subject
Genre
Language
eng
Related
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5411
LC item number
.A158 1990
Literary form
non fiction
http://bibfra.me/vocab/lite/meetingDate
1990
http://bibfra.me/vocab/lite/meetingName
AMA Winter Educators' Conference
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Lichtenthal, David
  • American Marketing Association
http://library.link/vocab/subjectName
  • Marketing
  • Marketing research
Label
1990 AMA Winter Educators' Conference : marketing theory and applications, editors, David Lichtenthal ... [et al.]
Instantiates
Publication
Note
  • Held in Scottsdale, AZ, Feb. 24-27, 1990
  • "Volume 1."
Bibliography note
Includes bibliographical references and index
Control code
20798162
Dimensions
27 cm
Extent
xi, 272 p.
Isbn
9780877572053
Lccn
89018420
Other physical details
ill.
Label
1990 AMA Winter Educators' Conference : marketing theory and applications, editors, David Lichtenthal ... [et al.]
Publication
Note
  • Held in Scottsdale, AZ, Feb. 24-27, 1990
  • "Volume 1."
Bibliography note
Includes bibliographical references and index
Control code
20798162
Dimensions
27 cm
Extent
xi, 272 p.
Isbn
9780877572053
Lccn
89018420
Other physical details
ill.

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      32.771354 -117.193327
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