Coverart for item
The Resource A hunger for pesos, a yen for dollars : a case study in international marketing, produced by Coast Community College District in cooperation with Holt, Rinehart & Winston, (videorecording)

A hunger for pesos, a yen for dollars : a case study in international marketing, produced by Coast Community College District in cooperation with Holt, Rinehart & Winston, (videorecording)

Label
A hunger for pesos, a yen for dollars : a case study in international marketing
Title
A hunger for pesos, a yen for dollars
Title remainder
a case study in international marketing
Statement of responsibility
produced by Coast Community College District in cooperation with Holt, Rinehart & Winston
Contributor
Subject
Language
eng
Summary
This program examines the challenges faced by companies competing in the international marketplace. It looks at how Carl Jr.'s an American company, expanded into a foreign market and how MOS Foods West, a Japanese company, developed an American market. The program compares and contrasts these companies' perspectives on international business, showing how their different marketing strategies are a reflection of their different corporate philosophies
Related
Cataloging source
OQP
Characteristic
videorecording
Credits note
Producer, Carol Dunn Trussell ; director, Hal Trussell ; writers, John Anderson [et al.]
http://library.link/vocab/relatedWorkOrContributorName
  • Trussell, Hal
  • Trussell, Carol Dunn
  • Coast Community College District
  • Insight Media (Firm)
Runtime
29
http://library.link/vocab/subjectName
  • International trade
  • Fast food restaurants
  • Fast food restaurants
  • Fast food restaurants
  • United States
Target audience
adult
Technique
live action
Label
A hunger for pesos, a yen for dollars : a case study in international marketing, produced by Coast Community College District in cooperation with Holt, Rinehart & Winston, (videorecording)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
unknown
Control code
25637661
Dimensions
1/2 in
Dimensions
1/2 in.
Extent
1 videocassette (28:40 min.)
Medium for sound
videotape
Other physical details
sd., col.
Sound on medium or separate
sound on medium
Specific material designation
videocassette
System details
VHS
Video recording format
VHS (1/2 in., videocassette)
Label
A hunger for pesos, a yen for dollars : a case study in international marketing, produced by Coast Community College District in cooperation with Holt, Rinehart & Winston, (videorecording)
Publication
Color
multicolored
Configuration of playback channels
unknown
Control code
25637661
Dimensions
1/2 in
Dimensions
1/2 in.
Extent
1 videocassette (28:40 min.)
Medium for sound
videotape
Other physical details
sd., col.
Sound on medium or separate
sound on medium
Specific material designation
videocassette
System details
VHS
Video recording format
VHS (1/2 in., videocassette)

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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