Coverart for item
The Resource A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research, Douglas B. Ward

A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research, Douglas B. Ward

Label
A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research
Title
A new brand of business
Title remainder
Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research
Statement of responsibility
Douglas B. Ward
Creator
Subject
Genre
Language
eng
Summary
Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits. In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developed
Cataloging source
N$T
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Ward, Douglas B.
Illustrations
  • illustrations
  • maps
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Parlin, Charles Coolidge
  • Curtis Publishing Company
  • Parlin, Charles Coolidge
  • Curtis Publishing Company
  • Marketing research
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Marketing research
  • United States
Label
A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research, Douglas B. Ward
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research
Control code
ocn607554060
Dimensions
unknown
Extent
1 online resource (viii, 228 pages)
File format
unknown
Form of item
online
Isbn
9781439900178
Lccn
2008047856
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other control number
9786612437304
Other physical details
illustrations, maps
http://library.link/vocab/ext/overdrive/overdriveId
  • 243730
  • 22573/ctt13zxb2z
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)607554060
Label
A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research, Douglas B. Ward
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research
Control code
ocn607554060
Dimensions
unknown
Extent
1 online resource (viii, 228 pages)
File format
unknown
Form of item
online
Isbn
9781439900178
Lccn
2008047856
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other control number
9786612437304
Other physical details
illustrations, maps
http://library.link/vocab/ext/overdrive/overdriveId
  • 243730
  • 22573/ctt13zxb2z
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)607554060

Library Locations

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      32.771354 -117.193327
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