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The Resource Adcreep : the case against modern marketing, Mark Bartholomew

Adcreep : the case against modern marketing, Mark Bartholomew

Label
Adcreep : the case against modern marketing
Title
Adcreep
Title remainder
the case against modern marketing
Statement of responsibility
Mark Bartholomew
Creator
Author
Subject
Language
eng
Summary
Adcreep pulls back the curtain on the curious and sometimes troubling world of modern advertising. An array of techniques that might seem like the stuff of science fiction--biometric scans, automated online spies, facial recognition software--are now routinely deployed to study and stimulate consumer desire. Sometimes today's advertisers can hide in plain sight, converting historically ad-free spaces into commercial canvases by infiltrating schools and national parklands. At other times, they rely on social media to mask their role, mobilizing everyone from celerities to your friends and relatives to clandestinely convey their messages for them. Through it all, the legislators and judges charged with protecting consumers stand idly by, increasingly numb to the onslaught of commercial come-ons. The end result is that corporate America not only knows you better than ever before, but can reach you at almost any moment, often without your awareness, dramatically tilting the historical balance of power between advertiser and audience. Mark Bartholomew reveals the consequences of life in a world of nonstop selling, drawing from psychological experiments, marketing texts, communications theory, and the history of advertising. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives. -- Inside jacket flap
Cataloging source
CSt/DLC
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Bartholomew, Mark
Index
index present
LC call number
KF1614
LC item number
.B37 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising laws
  • Marketing
  • Advertising
  • Marketing
  • Advertising laws
  • Advertising
  • Marketing
  • Marketing
  • United States
Label
Adcreep : the case against modern marketing, Mark Bartholomew
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 198-228) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Advertising on trial
  • Colonizing new advertising spaces
  • The
  • New market research
  • From market share to mindshare
  • Sellebrity
  • Stopping adcreep
Control code
957696680
Dimensions
24 cm
Extent
236 pages
Isbn
9780804795814
Lccn
2016040091
Media category
computer
Media MARC source
rdamedia
Media type code
c
System control number
(OCoLC)957696680
Label
Adcreep : the case against modern marketing, Mark Bartholomew
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 198-228) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Advertising on trial
  • Colonizing new advertising spaces
  • The
  • New market research
  • From market share to mindshare
  • Sellebrity
  • Stopping adcreep
Control code
957696680
Dimensions
24 cm
Extent
236 pages
Isbn
9780804795814
Lccn
2016040091
Media category
computer
Media MARC source
rdamedia
Media type code
c
System control number
(OCoLC)957696680

Library Locations

    • Pardee Legal Research CenterBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771471 -117.187496
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