The Resource Adcreep : the case against modern marketing, Mark Bartholomew
Adcreep : the case against modern marketing, Mark Bartholomew
Resource Information
The item Adcreep : the case against modern marketing, Mark Bartholomew represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Adcreep : the case against modern marketing, Mark Bartholomew represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Adcreep pulls back the curtain on the curious and sometimes troubling world of modern advertising. An array of techniques that might seem like the stuff of science fiction--biometric scans, automated online spies, facial recognition software--are now routinely deployed to study and stimulate consumer desire. Sometimes today's advertisers can hide in plain sight, converting historically ad-free spaces into commercial canvases by infiltrating schools and national parklands. At other times, they rely on social media to mask their role, mobilizing everyone from celerities to your friends and relatives to clandestinely convey their messages for them. Through it all, the legislators and judges charged with protecting consumers stand idly by, increasingly numb to the onslaught of commercial come-ons. The end result is that corporate America not only knows you better than ever before, but can reach you at almost any moment, often without your awareness, dramatically tilting the historical balance of power between advertiser and audience. Mark Bartholomew reveals the consequences of life in a world of nonstop selling, drawing from psychological experiments, marketing texts, communications theory, and the history of advertising. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives. -- Inside jacket flap
- Language
- eng
- Extent
- 236 pages
- Contents
-
- Advertising on trial
- Colonizing new advertising spaces
- The
- New market research
- From market share to mindshare
- Sellebrity
- Stopping adcreep
- Isbn
- 9780804795814
- Label
- Adcreep : the case against modern marketing
- Title
- Adcreep
- Title remainder
- the case against modern marketing
- Statement of responsibility
- Mark Bartholomew
- Language
- eng
- Summary
- Adcreep pulls back the curtain on the curious and sometimes troubling world of modern advertising. An array of techniques that might seem like the stuff of science fiction--biometric scans, automated online spies, facial recognition software--are now routinely deployed to study and stimulate consumer desire. Sometimes today's advertisers can hide in plain sight, converting historically ad-free spaces into commercial canvases by infiltrating schools and national parklands. At other times, they rely on social media to mask their role, mobilizing everyone from celerities to your friends and relatives to clandestinely convey their messages for them. Through it all, the legislators and judges charged with protecting consumers stand idly by, increasingly numb to the onslaught of commercial come-ons. The end result is that corporate America not only knows you better than ever before, but can reach you at almost any moment, often without your awareness, dramatically tilting the historical balance of power between advertiser and audience. Mark Bartholomew reveals the consequences of life in a world of nonstop selling, drawing from psychological experiments, marketing texts, communications theory, and the history of advertising. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives. -- Inside jacket flap
- Cataloging source
- CSt/DLC
- http://library.link/vocab/creatorDate
- 1971-
- http://library.link/vocab/creatorName
- Bartholomew, Mark
- Index
- index present
- LC call number
- KF1614
- LC item number
- .B37 2017
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Advertising laws
- Marketing
- Advertising
- Marketing
- Advertising laws
- Advertising
- Marketing
- Marketing
- United States
- Label
- Adcreep : the case against modern marketing, Mark Bartholomew
- Bibliography note
- Includes bibliographical references (pages 198-228) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Advertising on trial
- Colonizing new advertising spaces
- The
- New market research
- From market share to mindshare
- Sellebrity
- Stopping adcreep
- Control code
- 957696680
- Dimensions
- 24 cm
- Extent
- 236 pages
- Isbn
- 9780804795814
- Lccn
- 2016040091
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- System control number
- (OCoLC)957696680
- Label
- Adcreep : the case against modern marketing, Mark Bartholomew
- Bibliography note
- Includes bibliographical references (pages 198-228) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Advertising on trial
- Colonizing new advertising spaces
- The
- New market research
- From market share to mindshare
- Sellebrity
- Stopping adcreep
- Control code
- 957696680
- Dimensions
- 24 cm
- Extent
- 236 pages
- Isbn
- 9780804795814
- Lccn
- 2016040091
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- System control number
- (OCoLC)957696680
Subject
- Advertising laws
- Advertising laws -- United States
- Marketing -- Law and legislation
- Advertising -- Social aspects
- Marketing -- Social aspects
- Marketing -- Social aspects -- United States
- United States
- Marketing -- Law and legislation -- United States
- Advertising -- Social aspects -- United States
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Adcreep--the-case-against-modern-marketing-Mark/_Z4xp2gq07c/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Adcreep--the-case-against-modern-marketing-Mark/_Z4xp2gq07c/">Adcreep : the case against modern marketing, Mark Bartholomew</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
