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The Resource Advertising and culture : theoretical perspectives, edited by Mary Cross

Advertising and culture : theoretical perspectives, edited by Mary Cross

Label
Advertising and culture : theoretical perspectives
Title
Advertising and culture
Title remainder
theoretical perspectives
Statement of responsibility
edited by Mary Cross
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1934-
http://library.link/vocab/relatedWorkOrContributorName
Cross, Mary
http://library.link/vocab/subjectName
  • Advertising
  • Popular culture
  • Communication in marketing
Label
Advertising and culture : theoretical perspectives, edited by Mary Cross
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [125]-130) and index
Contents
Reading television texts : the postmodern language of advertising / Mary Cross -- When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- "We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian -- Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters and George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills and Rebecca A.Chaisson
Control code
33863491
Dimensions
24 cm
Extent
xiii, 136 p.
Isbn
9780275953515
Isbn Type
(hardcover : alk. paper)
Lccn
95026518
Other physical details
ill.
Label
Advertising and culture : theoretical perspectives, edited by Mary Cross
Publication
Bibliography note
Includes bibliographical references (p. [125]-130) and index
Contents
Reading television texts : the postmodern language of advertising / Mary Cross -- When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- "We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian -- Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters and George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills and Rebecca A.Chaisson
Control code
33863491
Dimensions
24 cm
Extent
xiii, 136 p.
Isbn
9780275953515
Isbn Type
(hardcover : alk. paper)
Lccn
95026518
Other physical details
ill.

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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