Coverart for item
The Resource Advertising culture and translation : from colonial to global, edited by Renato Tomei

Advertising culture and translation : from colonial to global, edited by Renato Tomei

Label
Advertising culture and translation : from colonial to global
Title
Advertising culture and translation
Title remainder
from colonial to global
Statement of responsibility
edited by Renato Tomei
Creator
Contributor
Contributor
Editor
Subject
Language
eng
Summary
"This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust."--Publisher description
Cataloging source
YDX
http://library.link/vocab/creatorName
Tomei, Renato
Index
no index present
LC call number
HF5821
LC item number
.A28 2017
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Masiola Rosini, Rosanna
  • Baraldo, Matteo
http://library.link/vocab/subjectName
  • Advertising
  • Translating and interpreting
  • Advertising
  • Translating and interpreting
Label
Advertising culture and translation : from colonial to global, edited by Renato Tomei
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Culture in translation: British and American brands in literature / Rosanna Masiola -- Colonial, postcolonial, and global advertising / Renato Tomei -- The extending periphery: conflicts and identities / Renato Tomei -- Translational issues: from English to English / Renato Tomei -- Stigma stereotyping and "made in Italy" / Matteo Baraldo
Control code
965495154
Dimensions
21 cm
Extent
xi, 214 pages
Isbn
9781443843898
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)965495154
Label
Advertising culture and translation : from colonial to global, edited by Renato Tomei
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Culture in translation: British and American brands in literature / Rosanna Masiola -- Colonial, postcolonial, and global advertising / Renato Tomei -- The extending periphery: conflicts and identities / Renato Tomei -- Translational issues: from English to English / Renato Tomei -- Stigma stereotyping and "made in Italy" / Matteo Baraldo
Control code
965495154
Dimensions
21 cm
Extent
xi, 214 pages
Isbn
9781443843898
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)965495154

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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