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The Resource Advertising strategy : a communication theory approach, Larry Percy, John R. Rossiter

Advertising strategy : a communication theory approach, Larry Percy, John R. Rossiter

Label
Advertising strategy : a communication theory approach
Title
Advertising strategy
Title remainder
a communication theory approach
Statement of responsibility
Larry Percy, John R. Rossiter
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Percy, Larry
Illustrations
illustrations
Index
index present
LC call number
HF5821
LC item number
.P43
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Rossiter, John R
http://library.link/vocab/subjectName
  • Advertising
  • Advertising media planning
Label
Advertising strategy : a communication theory approach, Larry Percy, John R. Rossiter
Instantiates
Publication
Note
Includes index
Bibliography note
Bibliography: p. 274-295
Control code
5777106
Dimensions
24 cm
Extent
vii, 301 p.
Isbn
9780030559068
Lccn
79025228
Other physical details
ill.
Label
Advertising strategy : a communication theory approach, Larry Percy, John R. Rossiter
Publication
Note
Includes index
Bibliography note
Bibliography: p. 274-295
Control code
5777106
Dimensions
24 cm
Extent
vii, 301 p.
Isbn
9780030559068
Lccn
79025228
Other physical details
ill.

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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