Coverart for item
The Resource Advocacy : championing ideas and influencing others, John A. Daly

Advocacy : championing ideas and influencing others, John A. Daly

Label
Advocacy : championing ideas and influencing others
Title
Advocacy
Title remainder
championing ideas and influencing others
Statement of responsibility
John A. Daly
Creator
Author
Subject
Genre
Language
eng
Summary
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality
Cataloging source
N$T
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Daly, John A.
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Social interaction
  • Communication in marketing
  • LANGUAGE ARTS & DISCIPLINES
  • BUSINESS & ECONOMICS
  • Communication
  • Assertivité
  • Relations humaines
  • Influence sociale
  • Marketing
  • Créativité
  • Branding (Marketing)
  • Communication in marketing
  • Social interaction
  • Wissensproduktion
  • Wissensvermittlung
  • Wissensmanagement
  • Markenpolitik
  • Sozialer Kontakt
  • Kommunikation
  • Social interaktion
  • Marknadskommunikation
Label
Advocacy : championing ideas and influencing others, John A. Daly
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 329-368) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way
Control code
ocn750192965
Dimensions
unknown
Extent
1 online resource (387 pages)
File format
unknown
Form of item
online
Isbn
9780300175073
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
JSTOR
http://library.link/vocab/ext/overdrive/overdriveId
  • 22573/ctt1133kf
  • 2892da82-39bd-492e-b92b-e7df6a6382b7
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)750192965
Label
Advocacy : championing ideas and influencing others, John A. Daly
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 329-368) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way
Control code
ocn750192965
Dimensions
unknown
Extent
1 online resource (387 pages)
File format
unknown
Form of item
online
Isbn
9780300175073
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
JSTOR
http://library.link/vocab/ext/overdrive/overdriveId
  • 22573/ctt1133kf
  • 2892da82-39bd-492e-b92b-e7df6a6382b7
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)750192965

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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