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The Resource Advocacy : championing ideas and influencing others, John A. Daly

Advocacy : championing ideas and influencing others, John A. Daly

Label
Advocacy : championing ideas and influencing others
Title
Advocacy
Title remainder
championing ideas and influencing others
Statement of responsibility
John A. Daly
Creator
Subject
Language
eng
Summary
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author,a leadership and communications expert has an answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality
Cataloging source
DLC
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Daly, John A.
Index
index present
LC call number
HM1166
LC item number
.D35 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Social interaction
  • Communication in marketing
Label
Advocacy : championing ideas and influencing others, John A. Daly
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way
Control code
670481417
Dimensions
25 cm
Extent
vi, 387 p.
Isbn
9780300175073
Isbn Type
(alk. paper)
Lccn
2011008294
Other physical details
ill.
System control number
(OCoLC)670481417
Label
Advocacy : championing ideas and influencing others, John A. Daly
Publication
Bibliography note
Includes bibliographical references and index
Contents
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way
Control code
670481417
Dimensions
25 cm
Extent
vi, 387 p.
Isbn
9780300175073
Isbn Type
(alk. paper)
Lccn
2011008294
Other physical details
ill.
System control number
(OCoLC)670481417

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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