Coverart for item
The Resource Basic marketing research : customer insights and managerial action, Tom J. Brown, Oklahoma State University, Tracy A. Suter, University of Tulsa, Gilbert A. Churchill Jr., University of Wisconsin - Madison

Basic marketing research : customer insights and managerial action, Tom J. Brown, Oklahoma State University, Tracy A. Suter, University of Tulsa, Gilbert A. Churchill Jr., University of Wisconsin - Madison

Label
Basic marketing research : customer insights and managerial action
Title
Basic marketing research
Title remainder
customer insights and managerial action
Statement of responsibility
Tom J. Brown, Oklahoma State University, Tracy A. Suter, University of Tulsa, Gilbert A. Churchill Jr., University of Wisconsin - Madison
Creator
Contributor
Author
Subject
Language
eng
Member of
Biography type
contains biographical information
Cataloging source
AU@
http://library.link/vocab/creatorName
Brown, Tom J
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.B769 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Suter, Tracy A.
  • Churchill, Gilbert A.
http://library.link/vocab/subjectName
  • Marketing research
  • Marketing research
Label
Basic marketing research : customer insights and managerial action, Tom J. Brown, Oklahoma State University, Tracy A. Suter, University of Tulsa, Gilbert A. Churchill Jr., University of Wisconsin - Madison
Instantiates
Publication
Copyright
Note
Previous edition: Stamford, CT: Cengage Learning, 2014
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
1004747547
Dimensions
28 cm
Edition
9th edition
Extent
xviii, 348 pages
Isbn
9781337100298
Lccn
2017944243
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
ASSOCIATED STUDENT GOVERNMENT TEXTBOOKS RESERVES IN COPLEY LIBRARY DO NOT CONTAIN TEXTBOOK ACCESS CODES
Other physical details
color illustrations
System control number
(OCoLC)1004747547
Label
Basic marketing research : customer insights and managerial action, Tom J. Brown, Oklahoma State University, Tracy A. Suter, University of Tulsa, Gilbert A. Churchill Jr., University of Wisconsin - Madison
Publication
Copyright
Note
Previous edition: Stamford, CT: Cengage Learning, 2014
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
1004747547
Dimensions
28 cm
Edition
9th edition
Extent
xviii, 348 pages
Isbn
9781337100298
Lccn
2017944243
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
ASSOCIATED STUDENT GOVERNMENT TEXTBOOKS RESERVES IN COPLEY LIBRARY DO NOT CONTAIN TEXTBOOK ACCESS CODES
Other physical details
color illustrations
System control number
(OCoLC)1004747547

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      32.771354 -117.193327
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