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The Resource Basic marketing research : integration of social media, Naresh K. Malhotra

Basic marketing research : integration of social media, Naresh K. Malhotra

Label
Basic marketing research : integration of social media
Title
Basic marketing research
Title remainder
integration of social media
Statement of responsibility
Naresh K. Malhotra
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Malhotra, Naresh K
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.M288 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing research
  • Marketing research
Label
Basic marketing research : integration of social media, Naresh K. Malhotra
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction and early phases of marketing research -- Introduction to marketing research -- Defining the marketing research problem and developing an approach -- Research design formulation -- Research design -- Exploratory research design : secondary data -- Exploratory research design : syndicated sources of secondary data -- Exploratory research design : qualitative research -- Descriptive research design : survey and observation -- Causal research design : experimentation -- Measurement and scaling : fundamentals and comparative scaling -- Measurement and scaling : noncomparative scaling techniques -- Questionnaire and form design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Data collection, analysis, and reporting -- Field work : data collection -- Data preparation and analysis strategy -- Data analysis : frequency distribution, hypothesis testing, and -- Cross-tabulation -- Data analysis : hypothesis testing related to differences -- Data analysis : correlation and regression -- Report preparation and presentation -- Running case -- Comprehensive critical thinking cases -- Comprehensive cases with questionnaires and real data -- Comprehensive brief harvard business school cases
Control code
723529972
Dimensions
29 cm
Edition
4th ed
Extent
xxxii, 640 pages
Isbn
9780132544481
Lccn
2011019806
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
ASSOCIATED STUDENT GOVERNMENT TEXTBOOKS RESERVES IN COPLEY LIBRARY DO NOT CONTAIN TEXTBOOK ACCESS CODES
Other physical details
color illustrations
System control number
(OCoLC)723529972
Label
Basic marketing research : integration of social media, Naresh K. Malhotra
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction and early phases of marketing research -- Introduction to marketing research -- Defining the marketing research problem and developing an approach -- Research design formulation -- Research design -- Exploratory research design : secondary data -- Exploratory research design : syndicated sources of secondary data -- Exploratory research design : qualitative research -- Descriptive research design : survey and observation -- Causal research design : experimentation -- Measurement and scaling : fundamentals and comparative scaling -- Measurement and scaling : noncomparative scaling techniques -- Questionnaire and form design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Data collection, analysis, and reporting -- Field work : data collection -- Data preparation and analysis strategy -- Data analysis : frequency distribution, hypothesis testing, and -- Cross-tabulation -- Data analysis : hypothesis testing related to differences -- Data analysis : correlation and regression -- Report preparation and presentation -- Running case -- Comprehensive critical thinking cases -- Comprehensive cases with questionnaires and real data -- Comprehensive brief harvard business school cases
Control code
723529972
Dimensions
29 cm
Edition
4th ed
Extent
xxxii, 640 pages
Isbn
9780132544481
Lccn
2011019806
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
ASSOCIATED STUDENT GOVERNMENT TEXTBOOKS RESERVES IN COPLEY LIBRARY DO NOT CONTAIN TEXTBOOK ACCESS CODES
Other physical details
color illustrations
System control number
(OCoLC)723529972

Library Locations

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      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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