Coverart for item
The Resource Best practice cases in branding : lessons from the world's strongest brands, Kevin Lane Keller

Best practice cases in branding : lessons from the world's strongest brands, Kevin Lane Keller

Label
Best practice cases in branding : lessons from the world's strongest brands
Title
Best practice cases in branding
Title remainder
lessons from the world's strongest brands
Statement of responsibility
Kevin Lane Keller
Title variation
Lessons from the world's strongest brands
Creator
Contributor
Subject
Genre
Language
eng
Action
Committed to retain
Cataloging source
EXW
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
Keller, Kevin Lane
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1956-
http://library.link/vocab/relatedWorkOrContributorName
Keller, Kevin Lane
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
Label
Best practice cases in branding : lessons from the world's strongest brands, Kevin Lane Keller
Instantiates
Publication
Note
Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed
Bibliography note
Includes bibliographical references
Control code
51851591
Dimensions
24 cm
Extent
288 p.
Isbn
9780131411333
Isbn Type
(pbk.)
Other physical details
ill.
Label
Best practice cases in branding : lessons from the world's strongest brands, Kevin Lane Keller
Publication
Note
Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed
Bibliography note
Includes bibliographical references
Control code
51851591
Dimensions
24 cm
Extent
288 p.
Isbn
9780131411333
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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