The Resource Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
Resource Information
The item Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- 1 online resource (288 pages)
- Isbn
- 9781119074205
- Label
- Beyond advertising : creating value through all customer touchpoints
- Title
- Beyond advertising
- Title remainder
- creating value through all customer touchpoints
- Statement of responsibility
- Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
- Language
- eng
- Cataloging source
- MiAaPQ
- http://library.link/vocab/creatorName
- Wind, Yoram
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1958-
- http://library.link/vocab/relatedWorkOrContributorName
- Hays, Catharine
- http://library.link/vocab/subjectName
-
- Advertising
- Communication in marketing
- Customer relations
- Label
- Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- EBC4389006
- Dimensions
- unknown
- Extent
- 1 online resource (288 pages)
- Form of item
- online
- Isbn
- 9781119074205
- Isbn Type
- (e-book)
- Media category
- computer
- Media MARC source
- rdamedia
- Note
- Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
- Other physical details
- illustrations, graphs
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
-
- (MiAaPQ)EBC4389006
- (Au-PeEL)EBL4389006
- (CaPaEBR)ebr11202661
- (CaONFJC)MIL895575
- (OCoLC)939262178
- Label
- Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- EBC4389006
- Dimensions
- unknown
- Extent
- 1 online resource (288 pages)
- Form of item
- online
- Isbn
- 9781119074205
- Isbn Type
- (e-book)
- Media category
- computer
- Media MARC source
- rdamedia
- Note
- Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
- Other physical details
- illustrations, graphs
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
-
- (MiAaPQ)EBC4389006
- (Au-PeEL)EBL4389006
- (CaPaEBR)ebr11202661
- (CaONFJC)MIL895575
- (OCoLC)939262178
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Beyond-advertising--creating-value-through-all/HcvUVWfZNGo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Beyond-advertising--creating-value-through-all/HcvUVWfZNGo/">Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Beyond-advertising--creating-value-through-all/HcvUVWfZNGo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Beyond-advertising--creating-value-through-all/HcvUVWfZNGo/">Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
