Coverart for item
The Resource Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network

Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network

Label
Beyond advertising : creating value through all customer touchpoints
Title
Beyond advertising
Title remainder
creating value through all customer touchpoints
Statement of responsibility
Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Wind, Yoram
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
Hays, Catharine
http://library.link/vocab/subjectName
  • Advertising
  • Communication in marketing
  • Customer relations
Label
Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
EBC4389006
Dimensions
unknown
Extent
1 online resource (288 pages)
Form of item
online
Isbn
9781119074205
Isbn Type
(e-book)
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Other physical details
illustrations, graphs
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC4389006
  • (Au-PeEL)EBL4389006
  • (CaPaEBR)ebr11202661
  • (CaONFJC)MIL895575
  • (OCoLC)939262178
Label
Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
EBC4389006
Dimensions
unknown
Extent
1 online resource (288 pages)
Form of item
online
Isbn
9781119074205
Isbn Type
(e-book)
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Other physical details
illustrations, graphs
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC4389006
  • (Au-PeEL)EBL4389006
  • (CaPaEBR)ebr11202661
  • (CaONFJC)MIL895575
  • (OCoLC)939262178

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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