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The Resource Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position, Brad VanAuken

Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position, Brad VanAuken

Label
Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position
Title
Brand aid
Title remainder
an easy reference guide to solving your toughest branding problems and strengthening your market position
Statement of responsibility
Brad VanAuken
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
VanAuken, Brad
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
V36 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Trademarks
Label
Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position, Brad VanAuken
Instantiates
Publication
Bibliography note
  • "Online brand management and advertising resources": p. [291]-298
  • Includes bibliographical references and index
Contents
Introduction to brand management: The importance of brands -- Understanding the language of branding -- The brand management process : an overview -- Understanding the consumer -- Understanding the competition -- Brand design -- Brand identity standards and systems -- Building the brand: Driving the consumer from brand awareness to brand insistence -- Brand advertising -- Non-traditional marketing approaches that work -- Brand building on the Internet -- Developing a brand building organization - Integrated brand marketing -- Creating the total brand experience -- Leveraging the brand: Brand extension -- Global branding -- Brand metrics: Brand research -- Brand equity measurement -- Other brand management considerations: How organization age and size affect brand management issues -- Legal issues in brand management -- Brand managmenet, a summary: -- Common brand problems -- Twenty keys to success in brand building : a summary -- Appendix A: Brand audits -- Appendix b: Brand management and marketing resources -- Appendix C: Brand management quiz
Control code
51505437
Dimensions
24 cm
Extent
v, 306 p.
Isbn
9780814406816
Lccn
2003001112
Other physical details
ill.
Label
Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position, Brad VanAuken
Publication
Bibliography note
  • "Online brand management and advertising resources": p. [291]-298
  • Includes bibliographical references and index
Contents
Introduction to brand management: The importance of brands -- Understanding the language of branding -- The brand management process : an overview -- Understanding the consumer -- Understanding the competition -- Brand design -- Brand identity standards and systems -- Building the brand: Driving the consumer from brand awareness to brand insistence -- Brand advertising -- Non-traditional marketing approaches that work -- Brand building on the Internet -- Developing a brand building organization - Integrated brand marketing -- Creating the total brand experience -- Leveraging the brand: Brand extension -- Global branding -- Brand metrics: Brand research -- Brand equity measurement -- Other brand management considerations: How organization age and size affect brand management issues -- Legal issues in brand management -- Brand managmenet, a summary: -- Common brand problems -- Twenty keys to success in brand building : a summary -- Appendix A: Brand audits -- Appendix b: Brand management and marketing resources -- Appendix C: Brand management quiz
Control code
51505437
Dimensions
24 cm
Extent
v, 306 p.
Isbn
9780814406816
Lccn
2003001112
Other physical details
ill.

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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