Coverart for item
The Resource Brand driven : the route to integrated branding through great leadership, F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]

Brand driven : the route to integrated branding through great leadership, F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]

Label
Brand driven : the route to integrated branding through great leadership
Title
Brand driven
Title remainder
the route to integrated branding through great leadership
Statement of responsibility
F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]
Creator
Contributor
Subject
Language
eng
Action
Committed to retain
Cataloging source
DLC
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
LePla, F. Joseph
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
L467 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1966-
  • 1956-
http://library.link/vocab/relatedWorkOrContributorName
  • Davis, Susan V.
  • Parker, Lynn M.
http://library.link/vocab/subjectName
  • Brand name products
  • Leadership
Label
Brand driven : the route to integrated branding through great leadership, F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
51031420
Dimensions
25 cm
Extent
xvi, 334 p.
Isbn
9780749437978
Lccn
2003001624
Other physical details
ill,
Label
Brand driven : the route to integrated branding through great leadership, F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]
Publication
Bibliography note
Includes bibliographical references and index
Control code
51031420
Dimensions
25 cm
Extent
xvi, 334 p.
Isbn
9780749437978
Lccn
2003001624
Other physical details
ill,

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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