Coverart for item
The Resource Brand, identity and corporate reputation, guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias

Brand, identity and corporate reputation, guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias

Label
Brand, identity and corporate reputation
Title
Brand, identity and corporate reputation
Statement of responsibility
guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
Contributor
Editor
Subject
Genre
Language
eng
Cataloging source
CaPaEBR
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Lim, Ming
  • Machado, Joana Cesar
  • Iglesias, Oriol
Series statement
Marketing Intelligence & Planning,
Series volume
Volume 33 Number 2
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Business communication
  • Corporate image
  • Corporations
Label
Brand, identity and corporate reputation, guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
ebr11059923
Dimensions
unknown
Extent
1 online resource (115 pages)
Form of item
online
Isbn
9781784419448
Isbn Type
(e-book)
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries
Other physical details
illustrations
Specific material designation
remote
Label
Brand, identity and corporate reputation, guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
ebr11059923
Dimensions
unknown
Extent
1 online resource (115 pages)
Form of item
online
Isbn
9781784419448
Isbn Type
(e-book)
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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