Coverart for item
The Resource Branded entertainment and cinema : the marketisation of Italian film, Gloria Dagnino

Branded entertainment and cinema : the marketisation of Italian film, Gloria Dagnino

Label
Branded entertainment and cinema : the marketisation of Italian film
Title
Branded entertainment and cinema
Title remainder
the marketisation of Italian film
Statement of responsibility
Gloria Dagnino
Creator
Author
Subject
Genre
Language
eng
Summary
"The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello's early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill up this gap, by focusing on the economic and cultural influence that advertising and advertisers' interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies"--
Member of
Assigning source
Provided by publisher
Cataloging source
LBSOR/DLC
http://library.link/vocab/creatorName
Dagnino, Gloria,
Illustrations
illustrations
Index
index present
LC call number
PN1993.5.I88
LC item number
D326 2020
Literary form
non fiction
Nature of contents
bibliography
Series statement
Routledge critical advertising studies
http://library.link/vocab/subjectName
  • Motion picture industry
  • Motion picture industry
  • Motion picture industry
  • Motion pictures
  • Motion pictures
  • Advertising
  • Product placement in mass media
  • Advertising
  • Motion picture industry
  • Motion picture industry
  • Motion picture industry
  • Motion pictures
  • Motion pictures
  • Product placement in mass media
  • Italy
Label
Branded entertainment and cinema : the marketisation of Italian film, Gloria Dagnino
Instantiates
Publication
Note
"Routledge Focus"--Front cover
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Golden, plastic and lead : Italy between the 1950s and the 1970s -- The normalisation of anomaly : Italy between the 1980s and the 2000s -- The imperfect marketisation : Italian advertising and cinema in the 2000s -- Conclusions
Control code
1114284933
Dimensions
23 cm
Extent
vi, 109 pages
Isbn
9780815348528
Lccn
2019033642
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1114284933
Label
Branded entertainment and cinema : the marketisation of Italian film, Gloria Dagnino
Publication
Note
"Routledge Focus"--Front cover
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Golden, plastic and lead : Italy between the 1950s and the 1970s -- The normalisation of anomaly : Italy between the 1980s and the 2000s -- The imperfect marketisation : Italian advertising and cinema in the 2000s -- Conclusions
Control code
1114284933
Dimensions
23 cm
Extent
vi, 109 pages
Isbn
9780815348528
Lccn
2019033642
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1114284933

Library Locations

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      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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