The Resource Branded entertainment and cinema : the marketisation of Italian film, Gloria Dagnino
Branded entertainment and cinema : the marketisation of Italian film, Gloria Dagnino
Resource Information
The item Branded entertainment and cinema : the marketisation of Italian film, Gloria Dagnino represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Branded entertainment and cinema : the marketisation of Italian film, Gloria Dagnino represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello's early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill up this gap, by focusing on the economic and cultural influence that advertising and advertisers' interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies"--
- Language
- eng
- Extent
- vi, 109 pages
- Note
- "Routledge Focus"--Front cover
- Contents
-
- Golden, plastic and lead : Italy between the 1950s and the 1970s
- The normalisation of anomaly : Italy between the 1980s and the 2000s
- The imperfect marketisation : Italian advertising and cinema in the 2000s
- Conclusions
- Isbn
- 9780815348528
- Label
- Branded entertainment and cinema : the marketisation of Italian film
- Title
- Branded entertainment and cinema
- Title remainder
- the marketisation of Italian film
- Statement of responsibility
- Gloria Dagnino
- Subject
-
- History
- Italy
- Motion picture industry
- Motion picture industry -- Economic aspects
- Motion picture industry -- Economic aspects -- Italy
- Motion picture industry -- Italy -- History
- Motion picture industry -- Social aspects
- Motion picture industry -- Social aspects -- Italy
- Motion pictures -- Economic aspects
- Motion pictures -- Economic aspects -- Italy
- Motion pictures -- Social aspects
- Motion pictures -- Social aspects -- Italy
- Product placement in mass media
- Product placement in mass media -- Italy -- History
- Advertising
- Advertising -- Italy -- History
- Language
- eng
- Summary
- "The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello's early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill up this gap, by focusing on the economic and cultural influence that advertising and advertisers' interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies"--
- Assigning source
- Provided by publisher
- Cataloging source
- LBSOR/DLC
- http://library.link/vocab/creatorName
- Dagnino, Gloria,
- Illustrations
- illustrations
- Index
- index present
- LC call number
- PN1993.5.I88
- LC item number
- D326 2020
- Literary form
- non fiction
- Nature of contents
- bibliography
- Series statement
- Routledge critical advertising studies
- http://library.link/vocab/subjectName
-
- Motion picture industry
- Motion picture industry
- Motion picture industry
- Motion pictures
- Motion pictures
- Advertising
- Product placement in mass media
- Advertising
- Motion picture industry
- Motion picture industry
- Motion picture industry
- Motion pictures
- Motion pictures
- Product placement in mass media
- Italy
- Label
- Branded entertainment and cinema : the marketisation of Italian film, Gloria Dagnino
- Note
- "Routledge Focus"--Front cover
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Golden, plastic and lead : Italy between the 1950s and the 1970s -- The normalisation of anomaly : Italy between the 1980s and the 2000s -- The imperfect marketisation : Italian advertising and cinema in the 2000s -- Conclusions
- Control code
- 1114284933
- Dimensions
- 23 cm
- Extent
- vi, 109 pages
- Isbn
- 9780815348528
- Lccn
- 2019033642
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)1114284933
- Label
- Branded entertainment and cinema : the marketisation of Italian film, Gloria Dagnino
- Note
- "Routledge Focus"--Front cover
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Golden, plastic and lead : Italy between the 1950s and the 1970s -- The normalisation of anomaly : Italy between the 1980s and the 2000s -- The imperfect marketisation : Italian advertising and cinema in the 2000s -- Conclusions
- Control code
- 1114284933
- Dimensions
- 23 cm
- Extent
- vi, 109 pages
- Isbn
- 9780815348528
- Lccn
- 2019033642
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)1114284933
Subject
- History
- Italy
- Motion picture industry
- Motion picture industry -- Economic aspects
- Motion picture industry -- Economic aspects -- Italy
- Motion picture industry -- Italy -- History
- Motion picture industry -- Social aspects
- Motion picture industry -- Social aspects -- Italy
- Motion pictures -- Economic aspects
- Motion pictures -- Economic aspects -- Italy
- Motion pictures -- Social aspects
- Motion pictures -- Social aspects -- Italy
- Product placement in mass media
- Product placement in mass media -- Italy -- History
- Advertising
- Advertising -- Italy -- History
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Branded-entertainment-and-cinema--the/aiR3o0_O_uA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Branded-entertainment-and-cinema--the/aiR3o0_O_uA/">Branded entertainment and cinema : the marketisation of Italian film, Gloria Dagnino</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
