Coverart for item
The Resource Branding and sustainable competitive advantage : building virtual presence, [edited by] Avinash Kapoor, Chinmaya Kulshretha, (electronic resource)

Branding and sustainable competitive advantage : building virtual presence, [edited by] Avinash Kapoor, Chinmaya Kulshretha, (electronic resource)

Label
Branding and sustainable competitive advantage : building virtual presence
Title
Branding and sustainable competitive advantage
Title remainder
building virtual presence
Statement of responsibility
[edited by] Avinash Kapoor, Chinmaya Kulshretha
Contributor
Subject
Genre
Language
eng
Summary
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher
Cataloging source
CaPaEBR
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1976-
http://library.link/vocab/relatedWorkOrContributorName
  • Kapoor, Avinash
  • Kulshrestha, Chinmaya
  • ebrary, Inc
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Product management
Label
Branding and sustainable competitive advantage : building virtual presence, [edited by] Avinash Kapoor, Chinmaya Kulshretha, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
section 1. Branding and sustainable competitive advantage -- section 2. Strategic branding decisions -- section 3. Consumers and brands -- section 4. Digital and virtual world
Control code
ebr10509247
Dimensions
unknown
Extent
xi, 282 p.
Form of item
electronic
Other physical details
ill. (some col.)
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)767732168
Label
Branding and sustainable competitive advantage : building virtual presence, [edited by] Avinash Kapoor, Chinmaya Kulshretha, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
section 1. Branding and sustainable competitive advantage -- section 2. Strategic branding decisions -- section 3. Consumers and brands -- section 4. Digital and virtual world
Control code
ebr10509247
Dimensions
unknown
Extent
xi, 282 p.
Form of item
electronic
Other physical details
ill. (some col.)
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)767732168

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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