Coverart for item
The Resource Branding the nation : the global business of national identity, Melissa Aronczyk

Branding the nation : the global business of national identity, Melissa Aronczyk

Label
Branding the nation : the global business of national identity
Title
Branding the nation
Title remainder
the global business of national identity
Statement of responsibility
Melissa Aronczyk
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Aronczyk, Melissa
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.A76 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • International relations
  • Mass media and international relations
  • National characteristics
  • Branding (Marketing)
  • International relations
  • Mass media and international relations
  • National characteristics
Label
Branding the nation : the global business of national identity, Melissa Aronczyk
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 177-217) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion -- List of references -- Notes -- Index
Control code
828193672
Dimensions
24 cm
Extent
xiii, 226 pages
Isbn
9780199752164
Isbn Type
(hardcover : alk. paper)
Lccn
2013004224
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)828193672
Label
Branding the nation : the global business of national identity, Melissa Aronczyk
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 177-217) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion -- List of references -- Notes -- Index
Control code
828193672
Dimensions
24 cm
Extent
xiii, 226 pages
Isbn
9780199752164
Isbn Type
(hardcover : alk. paper)
Lccn
2013004224
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)828193672

Library Locations

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      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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