Coverart for item
The Resource Brands and branding, [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.], (electronic resource)

Brands and branding, [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.], (electronic resource)

Label
Brands and branding
Title
Brands and branding
Statement of responsibility
[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
CaPaEBR
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1948-
http://library.link/vocab/relatedWorkOrContributorName
  • Clifton, Rita
  • Simmons, John
  • Ahmad, Sameena
  • ebrary, Inc
Series statement
Economist series
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Brand name products
  • Brand name products
Label
Brands and branding, [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.], (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands
Control code
ebr10210687
Dimensions
23 cm
Dimensions
unknown
Extent
xv, 256 p.
Form of item
electronic
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
Label
Brands and branding, [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.], (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands
Control code
ebr10210687
Dimensions
23 cm
Dimensions
unknown
Extent
xv, 256 p.
Form of item
electronic
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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