Coverart for item
The Resource Breakthrough nonprofit branding : seven principles for powering extraordinary results, Jocelyne Daw ... [et al.], (electronic resource)

Breakthrough nonprofit branding : seven principles for powering extraordinary results, Jocelyne Daw ... [et al.], (electronic resource)

Label
Breakthrough nonprofit branding : seven principles for powering extraordinary results
Title
Breakthrough nonprofit branding
Title remainder
seven principles for powering extraordinary results
Statement of responsibility
Jocelyne Daw ... [et al.]
Contributor
Subject
Genre
Language
eng
Summary
"A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough. Explains how to build loyal communities inside and outside of your organization to increase social impact. Features seven principles for transforming a brand from ordinary trademark to strategic advantage. Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement. Other title by Daw: Cause Marketing for Nonprofits : Partner for Purpose, Passion, and Profits. A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset - its brand. In today's highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years."--
Member of
Assigning source
Provided by publisher
Cataloging source
CaPaEBR
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Daw, Jocelyne
  • ebrary, Inc
Series statement
AFP/Wiley fund development series
Series volume
188
http://library.link/vocab/subjectName
  • Nonprofit organizations
  • Branding (Marketing)
  • Advertising
Label
Breakthrough nonprofit branding : seven principles for powering extraordinary results, Jocelyne Daw ... [et al.], (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 303-306) and index
Color
multicolored
Control code
ebr10441467
Dimensions
unknown
Extent
xix, 316 p
Form of item
electronic
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)708563298
Label
Breakthrough nonprofit branding : seven principles for powering extraordinary results, Jocelyne Daw ... [et al.], (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. 303-306) and index
Color
multicolored
Control code
ebr10441467
Dimensions
unknown
Extent
xix, 316 p
Form of item
electronic
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)708563298

Library Locations

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      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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