Coverart for item
The Resource Building a market : the rise of the home improvement industry, 1914-1960, Richard Harris

Building a market : the rise of the home improvement industry, 1914-1960, Richard Harris

Label
Building a market : the rise of the home improvement industry, 1914-1960
Title
Building a market
Title remainder
the rise of the home improvement industry, 1914-1960
Statement of responsibility
Richard Harris
Creator
Subject
Genre
Language
eng
Summary
Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s--and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well
Member of
Cataloging source
ICU/DLC
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Harris, Richard
Illustrations
illustrations
Index
index present
LC call number
HD9715.U62
LC item number
H37 2012
Literary form
non fiction
Nature of contents
bibliography
Series statement
Historical studies of urban America
http://library.link/vocab/subjectName
  • Construction industry
  • Building materials industry
  • Dwellings
  • Dwellings
  • Building materials industry
  • Construction industry
  • Dwellings
  • Dwellings
  • United States
Label
Building a market : the rise of the home improvement industry, 1914-1960, Richard Harris
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [347]-418) and index
Contents
Origins -- The foundation of home ownership -- An industry unready to improve -- The realm of the retailer -- The birth of the home improvement store -- Crisis, 1927-1945 -- A perfect storm for the building industry -- Manufacturers save the retailer -- The state makes credit -- Resolution, 1945-1960 -- Mr. and Mrs. Builder -- Help for the amateur -- The improvement business coalesces -- A zelig of the American cultural economy
Control code
756577556
Dimensions
24 cm
Extent
xii, 431 p.
Isbn
9780226317663
Lccn
2012005110
Other physical details
ill.
System control number
(OCoLC)756577556
Label
Building a market : the rise of the home improvement industry, 1914-1960, Richard Harris
Publication
Bibliography note
Includes bibliographical references (p. [347]-418) and index
Contents
Origins -- The foundation of home ownership -- An industry unready to improve -- The realm of the retailer -- The birth of the home improvement store -- Crisis, 1927-1945 -- A perfect storm for the building industry -- Manufacturers save the retailer -- The state makes credit -- Resolution, 1945-1960 -- Mr. and Mrs. Builder -- Help for the amateur -- The improvement business coalesces -- A zelig of the American cultural economy
Control code
756577556
Dimensions
24 cm
Extent
xii, 431 p.
Isbn
9780226317663
Lccn
2012005110
Other physical details
ill.
System control number
(OCoLC)756577556

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