Coverart for item
The Resource Building brand identity : the strategy for success in a hostile marketplace, Lynn B. Upshaw

Building brand identity : the strategy for success in a hostile marketplace, Lynn B. Upshaw

Label
Building brand identity : the strategy for success in a hostile marketplace
Title
Building brand identity
Title remainder
the strategy for success in a hostile marketplace
Statement of responsibility
Lynn B. Upshaw
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1947-
http://library.link/vocab/creatorName
Upshaw, Lynn B.
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
New directions in business
http://library.link/vocab/subjectName
Brand name products
Label
Building brand identity : the strategy for success in a hostile marketplace, Lynn B. Upshaw
Instantiates
Publication
Note
Series statement from jacket
Bibliography note
Includes bibliographical references (p. 330-341) and index
Control code
32394738
Dimensions
25 cm
Extent
xiv, 354 p.
Isbn
9780471042204
Isbn Type
(acid-free paper)
Lccn
95017302
Other physical details
ill.
Label
Building brand identity : the strategy for success in a hostile marketplace, Lynn B. Upshaw
Publication
Note
Series statement from jacket
Bibliography note
Includes bibliographical references (p. 330-341) and index
Control code
32394738
Dimensions
25 cm
Extent
xiv, 354 p.
Isbn
9780471042204
Isbn Type
(acid-free paper)
Lccn
95017302
Other physical details
ill.

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      32.771354 -117.193327
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