Coverart for item
The Resource Building multi-level global brands, a production of WTTW, Chicago ; senior producer, Lisa Yapp ; director, Eddie Harrison, (videorecording)

Building multi-level global brands, a production of WTTW, Chicago ; senior producer, Lisa Yapp ; director, Eddie Harrison, (videorecording)

Label
Building multi-level global brands
Title
Building multi-level global brands
Statement of responsibility
a production of WTTW, Chicago ; senior producer, Lisa Yapp ; director, Eddie Harrison
Title variation
CEO exchange
Contributor
Subject
Genre
Language
eng
Summary
For Nicholas Hayek and Domenico DeSole, image is everything. In this program, Hayek, chairman and CEO of Swatch Group, and DeSole, chairman, president, and CEO of Gucci Group, give their views on building multilevel global brands, the vital importance of image, and American versus European business theory. In addition, MBA students and faculty from the International Institute for Management Development, Lausanne, Switzerland, ask questions about how to reinvigorate tired brands and the effects of saturating markets with brands that thrive on uniqueness
Member of
Cataloging source
UUW
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
CEO exchange (Television program)
Date time place
Taped at the International Institute for Management in Lausanne, Swtizerland
Language note
Closed-captioned
PerformerNote
Narrator: Rich Samuels ; host, Jeff Greenfield ; annoucer, Pete Stacker ; guests, Nicolas Hayek, Domenico De Sole
http://library.link/vocab/relatedWorkOrContributorName
  • Hayek, Nicolas
  • De Sole, Domenico
  • Stacker, Peter
  • Samuels, Rich
  • Harrison, Eddie
  • Yapp, Lisa
  • Greenfield, Jeff
  • Window to the World Communications
  • WTTW (Television station : Chicago, Ill.)
  • Films for the Humanities (Firm)
Runtime
60
http://library.link/vocab/subjectName
  • Hayek, Nicolas
  • De Sole, Domenico
  • Swatch AG
  • Gucci (Firm)
  • International business enterprises
  • Chief executive officers
Technique
live action
Label
Building multi-level global brands, a production of WTTW, Chicago ; senior producer, Lisa Yapp ; director, Eddie Harrison, (videorecording)
Instantiates
Publication
Note
Originally broadcast on the television program CEO Exchange
Color
multicolored
Configuration of playback channels
unknown
Control code
50882014
Dimensions
1/2 in
Dimensions
1/2 in.
Extent
1 videocassette (60 min.)
Medium for sound
videotape
Other physical details
sd., col. with b&w sequences
Publisher number
FFH 30247-A-NT
Sound on medium or separate
sound on medium
Specific material designation
videocassette
System details
VHS
Video recording format
VHS (1/2 in., videocassette)
Label
Building multi-level global brands, a production of WTTW, Chicago ; senior producer, Lisa Yapp ; director, Eddie Harrison, (videorecording)
Publication
Note
Originally broadcast on the television program CEO Exchange
Color
multicolored
Configuration of playback channels
unknown
Control code
50882014
Dimensions
1/2 in
Dimensions
1/2 in.
Extent
1 videocassette (60 min.)
Medium for sound
videotape
Other physical details
sd., col. with b&w sequences
Publisher number
FFH 30247-A-NT
Sound on medium or separate
sound on medium
Specific material designation
videocassette
System details
VHS
Video recording format
VHS (1/2 in., videocassette)

Library Locations

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      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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