Coverart for item
The Resource Building strong brands, David A. Aaker

Building strong brands, David A. Aaker

Label
Building strong brands
Title
Building strong brands
Statement of responsibility
David A. Aaker
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Aaker, David A
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Intangible property
Label
Building strong brands, David A. Aaker
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products & markets -- Organizaing for brand building
Control code
32509458
Dimensions
25 cm
Extent
ix, 380 p.
Isbn
9780029001516
Lccn
95009238
Other physical details
ill.;
Label
Building strong brands, David A. Aaker
Publication
Bibliography note
Includes bibliographical references and index
Contents
What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products & markets -- Organizaing for brand building
Control code
32509458
Dimensions
25 cm
Extent
ix, 380 p.
Isbn
9780029001516
Lccn
95009238
Other physical details
ill.;

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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