Coverart for item
The Resource Changing the conversation : messages for improving public understanding of engineering, Committee on Public Understanding of Engineering Messages, National Academy of Engineering of the National Academies

Changing the conversation : messages for improving public understanding of engineering, Committee on Public Understanding of Engineering Messages, National Academy of Engineering of the National Academies

Label
Changing the conversation : messages for improving public understanding of engineering
Title
Changing the conversation
Title remainder
messages for improving public understanding of engineering
Statement of responsibility
Committee on Public Understanding of Engineering Messages, National Academy of Engineering of the National Academies
Creator
Subject
Language
eng
Summary
"Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering - as well as what turns the public off." "Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science."--Jacket
Cataloging source
DLC
Illustrations
illustrations
Index
no index present
LC call number
TA160.4
LC item number
.N38 2008
Literary form
non fiction
Nature of contents
bibliography
http://bibfra.me/vocab/lite/organizationName
National Academy of Engineering
http://library.link/vocab/subjectName
  • Engineering
  • Engineering
  • Engineers
  • Engineering
  • Engineering
  • Engineers
  • United States
Label
Changing the conversation : messages for improving public understanding of engineering, Committee on Public Understanding of Engineering Messages, National Academy of Engineering of the National Academies
Instantiates
Publication
Note
BOOK CONTAINS 1 DISC
Accompanying material
1 CD-ROM (4 3/4 in.)
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 39
  • Communications Audit
  • 40
  • Reframing the Image of Engineering
  • 44
  • Developing a Positioning Statement
  • 45
  • 3
  • Research Results
  • 51
  • Messages to Promote the Public Understanding of Engineering
  • Qualitative Research
  • 52
  • Quantitative Research
  • 62
  • Using the Positioning Statement, Messages, and Taglines
  • 98
  • Creating a Shared Public-Relations Resource
  • 102
  • Launching a Campaign
  • 102
  • 21
  • A Biographies of Committee Members
  • 107
  • B
  • In-Depth Interviews: Interviewer's Guide
  • 115
  • C
  • Focus Groups: Moderator's Guide-Parents
  • 121
  • D
  • Focus Groups: Moderator's Guide-Teens
  • Primer on Market Research: Lexicon and Methods
  • 129
  • E
  • Youth Triads: Moderator's Guide
  • 135
  • F
  • Online Survey
  • 141
  • G
  • Complete Data Tables-Online Survey
  • 1
  • 23
  • Initial Sample Adults
  • 2
  • Initial Sample Informed Adults
  • 3
  • Initial Sample Teens
  • 4
  • Initial Sample Open-ended Question
  • 5
  • African American Adults Oversample
  • 6
  • The NAE Messaging Project
  • African American Teens Oversample
  • 7
  • Hispanic Adults Oversample
  • 8
  • Hispanic Teens Oversample
  • 29
  • 2
  • Development of a Positioning Statement, Themes, and Messages
Control code
225090709
Dimensions
23 cm +
Extent
xii, 149 pages
Isbn
9780309119344
Lccn
2008016992
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)225090709
System details
System requirements: Adobe reader & CD-ROM drive
Label
Changing the conversation : messages for improving public understanding of engineering, Committee on Public Understanding of Engineering Messages, National Academy of Engineering of the National Academies
Publication
Note
BOOK CONTAINS 1 DISC
Accompanying material
1 CD-ROM (4 3/4 in.)
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 39
  • Communications Audit
  • 40
  • Reframing the Image of Engineering
  • 44
  • Developing a Positioning Statement
  • 45
  • 3
  • Research Results
  • 51
  • Messages to Promote the Public Understanding of Engineering
  • Qualitative Research
  • 52
  • Quantitative Research
  • 62
  • Using the Positioning Statement, Messages, and Taglines
  • 98
  • Creating a Shared Public-Relations Resource
  • 102
  • Launching a Campaign
  • 102
  • 21
  • A Biographies of Committee Members
  • 107
  • B
  • In-Depth Interviews: Interviewer's Guide
  • 115
  • C
  • Focus Groups: Moderator's Guide-Parents
  • 121
  • D
  • Focus Groups: Moderator's Guide-Teens
  • Primer on Market Research: Lexicon and Methods
  • 129
  • E
  • Youth Triads: Moderator's Guide
  • 135
  • F
  • Online Survey
  • 141
  • G
  • Complete Data Tables-Online Survey
  • 1
  • 23
  • Initial Sample Adults
  • 2
  • Initial Sample Informed Adults
  • 3
  • Initial Sample Teens
  • 4
  • Initial Sample Open-ended Question
  • 5
  • African American Adults Oversample
  • 6
  • The NAE Messaging Project
  • African American Teens Oversample
  • 7
  • Hispanic Adults Oversample
  • 8
  • Hispanic Teens Oversample
  • 29
  • 2
  • Development of a Positioning Statement, Themes, and Messages
Control code
225090709
Dimensions
23 cm +
Extent
xii, 149 pages
Isbn
9780309119344
Lccn
2008016992
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)225090709
System details
System requirements: Adobe reader & CD-ROM drive

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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