Coverart for item
The Resource Coining for capital : movies, marketing, and the transformation of childhood, Jyotsna Kapur

Coining for capital : movies, marketing, and the transformation of childhood, Jyotsna Kapur

Label
Coining for capital : movies, marketing, and the transformation of childhood
Title
Coining for capital
Title remainder
movies, marketing, and the transformation of childhood
Statement of responsibility
Jyotsna Kapur
Creator
Author
Subject
Genre
Language
eng
Summary
Annotation
Cataloging source
N$T
http://library.link/vocab/creatorName
Kapur, Jyotsna
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Children
  • Child consumers
  • Advertising and children
  • Children in motion pictures
  • SOCIAL SCIENCE
  • LITERARY CRITICISM
  • Advertising and children
  • Child consumers
  • Children in motion pictures
  • Children
  • United States
Summary expansion
Since the 1980s, a peculiar paradox has evolved in American film. Hollywood's children have grown up, and the adults are looking and behaving more and more like children. In popular films such as Harry Potter, Toy Story, Pocahantas, Home Alone, and Jumanji, it is the children who are clever, savvy, and self-sufficient while the adults are often portrayed as bumbling and ineffective. Is this transformation of children into "little adults" an invention of Hollywood or a product of changing cultural definitions more broadly? In Coining for Capital, Jyostna Kapur explores the evolution of the concept of childhood from its portrayal in the eighteenth century as a pure, innocent, and idyllic state-the opposite of adulthood-to its expression today as a mere variation of adulthood, complete with characteristics of sophistication, temptation, and corruption. Kapur argues that this change in definition is not a media effect, but rather a structural feature of a deeply consumer-driven society. Providing a new and timely perspective on the current widespread alarm over the loss of childhood, Coining for Capital concludes that our present moment is in fact one of hope and despair. As children are fortunately shedding false definitions of proscribed innocence both in film and in life, they must now also learn to navigate a deeply inequitable, antagonistic, and consumer-driven society of which they are both a part and a target
Label
Coining for capital : movies, marketing, and the transformation of childhood, Jyotsna Kapur
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 177-184) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Without Training Wheels: The Ride into Another Century of Capital -- From the Cradle to the Grave: Children's Marketing and the Deconstruction of Childhood -- Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia -- Of Cowboys and Indians: Hollywood's Games with History and Childhood -- Obsolescence and Other Playroom Anxieties: Toy Stories Over a Century of Capital -- The Children Who Need No Parents -- The Burdens of Time in the Bourgeois Playroom -- Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's Culture -- Conclusion: All That is Solid Melts into the Air
Control code
ocm68624294
Dimensions
unknown
Extent
1 online resource (xii, 196 pages)
File format
unknown
Form of item
online
Isbn
9780813535937
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt4jx8q8
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)68624294
Label
Coining for capital : movies, marketing, and the transformation of childhood, Jyotsna Kapur
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 177-184) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Without Training Wheels: The Ride into Another Century of Capital -- From the Cradle to the Grave: Children's Marketing and the Deconstruction of Childhood -- Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia -- Of Cowboys and Indians: Hollywood's Games with History and Childhood -- Obsolescence and Other Playroom Anxieties: Toy Stories Over a Century of Capital -- The Children Who Need No Parents -- The Burdens of Time in the Bourgeois Playroom -- Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's Culture -- Conclusion: All That is Solid Melts into the Air
Control code
ocm68624294
Dimensions
unknown
Extent
1 online resource (xii, 196 pages)
File format
unknown
Form of item
online
Isbn
9780813535937
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt4jx8q8
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)68624294

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
Processing Feedback ...