Coverart for item
The Resource Cola wars : message in a bottle, BBC Learning ; produced and directed by Arif Nurmohamed, (videorecording)

Cola wars : message in a bottle, BBC Learning ; produced and directed by Arif Nurmohamed, (videorecording)

Label
Cola wars : message in a bottle
Title
Cola wars
Title remainder
message in a bottle
Statement of responsibility
BBC Learning ; produced and directed by Arif Nurmohamed
Title variation
  • Message in a bottle
  • Cola wars
Title variation remainder
message in a bottle
Contributor
Subject
Language
eng
Summary
What happens when the world's biggest brand collides with the world's largest religion? This program examines how brand identity is influenced by consumer perception through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales
Cataloging source
UPM
Characteristic
videorecording
Credits note
Cameras, Mike Carling, John Sennett, Mike Turnbull ; editor, Dave Monk ; executive producer, Ruth Pitt
LC call number
HD9349.S634
LC item number
C65 2003
PerformerNote
Narrator: Andrew Scarborough
http://library.link/vocab/relatedWorkOrContributorName
  • Nurmohamed, Arif
  • Scarborough, Andrew
  • British Broadcasting Corporation
  • Films for the Humanities & Sciences (Firm)
Runtime
50
http://library.link/vocab/subjectName
  • Coca-Cola Company
  • Soft drink industry
  • International business enterprises
  • Competition
  • Brand name products
  • Brand choice
Technique
live action
Label
Cola wars : message in a bottle, BBC Learning ; produced and directed by Arif Nurmohamed, (videorecording)
Instantiates
Publication
Note
THIS DISK WAS RECORDED WITH THE DVD-R FORMAT AND MAY NOT PLAY ON ALL MACHINES
Color
multicolored
Configuration of playback channels
unknown
Control code
58446671
Dimensions
4 3/4 in
Dimensions
other
Extent
1 videodisc (50 min.)
Medium for sound
videodisc
Other physical details
sd., col.
Publisher number
FFH 33713
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System details
DVD-R
Video recording format
DVD
Label
Cola wars : message in a bottle, BBC Learning ; produced and directed by Arif Nurmohamed, (videorecording)
Publication
Note
THIS DISK WAS RECORDED WITH THE DVD-R FORMAT AND MAY NOT PLAY ON ALL MACHINES
Color
multicolored
Configuration of playback channels
unknown
Control code
58446671
Dimensions
4 3/4 in
Dimensions
other
Extent
1 videodisc (50 min.)
Medium for sound
videodisc
Other physical details
sd., col.
Publisher number
FFH 33713
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System details
DVD-R
Video recording format
DVD

Library Locations

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      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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