Coverart for item
The Resource Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted, (electronic resource)

Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted, (electronic resource)

Label
Competitive strategy for media firms : strategic and brand management in changing media markets
Title
Competitive strategy for media firms
Title remainder
strategic and brand management in changing media markets
Statement of responsibility
Sylvia M. Chan-Olmsted
Creator
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Chan-Olmsted, Sylvia M
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest (Firm)
Series statement
LEA's communication series
http://library.link/vocab/subjectName
  • Broadcasting
  • Brand name products
  • Branding (Marketing)
Label
Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Control code
EBC274550
Dimensions
unknown
Extent
xiv, 242 p.
Form of item
  • online
  • electronic
Other physical details
ill
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Specific material designation
remote
System control number
  • (MiAaPQ)EBC274550
  • (Au-PeEL)EBL274550
  • (CaPaEBR)ebr10149969
  • (CaONFJC)MIL237580
  • (OCoLC)742296571
Label
Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Control code
EBC274550
Dimensions
unknown
Extent
xiv, 242 p.
Form of item
  • online
  • electronic
Other physical details
ill
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Specific material designation
remote
System control number
  • (MiAaPQ)EBC274550
  • (Au-PeEL)EBL274550
  • (CaPaEBR)ebr10149969
  • (CaONFJC)MIL237580
  • (OCoLC)742296571

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
Processing Feedback ...