Coverart for item
The Resource Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster, (electronic resource)

Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster, (electronic resource)

Label
Connective branding : building brand equity in a demanding world
Title
Connective branding
Title remainder
building brand equity in a demanding world
Statement of responsibility
Claudia Fisher-Buttinger and Christine Vallaster
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Fisher-Buttinger, Claudia
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1971-
http://library.link/vocab/relatedWorkOrContributorName
  • Vallaster, Christine
  • ebrary, Inc
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Branding (Marketing)
  • Corporate image
Label
Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
ebr10381057
Dimensions
unknown
Extent
xxi, 358 p.
Form of item
electronic
Other physical details
ill
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)643326938
Label
Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
ebr10381057
Dimensions
unknown
Extent
xxi, 358 p.
Form of item
electronic
Other physical details
ill
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)643326938

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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