Coverart for item
The Resource Consumer democracy : the marketing of politics, Margaret Scammell, London School of Economics

Consumer democracy : the marketing of politics, Margaret Scammell, London School of Economics

Label
Consumer democracy : the marketing of politics
Title
Consumer democracy
Title remainder
the marketing of politics
Statement of responsibility
Margaret Scammell, London School of Economics
Creator
Subject
Language
eng
Summary
"This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Scammell, Margaret
Illustrations
illustrations
Index
index present
LC call number
JF2112.A4
LC item number
S295 2014
Literary form
non fiction
Nature of contents
bibliography
Series statement
Communication, society and politics
http://library.link/vocab/subjectName
  • Advertising, Political
  • Marketing
  • Public relations and politics
  • Communication in politics
  • Campaign management
  • Political campaigns
  • POLITICAL SCIENCE
  • Politische Kommunikation
  • Politische Kampagne
Label
Consumer democracy : the marketing of politics, Margaret Scammell, London School of Economics
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 187-207) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface : The U.S. presidential election of 2012 -- Political marketing: why it matters -- Political marketers: who are they and what do they think they are doing? -- Political brands: the latest stage of political marketing and the case of Tony Blair -- George W. Bush: the ultimate brand? -- Campaigning effects: how do they know what works? -- Citizen consumers, political marketing and democracy -- Conclusion : Hope not fear
Control code
857863087
Dimensions
22 cm
Extent
xxiv, 213 pages
Isbn
9780521836685
Lccn
2013027298
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
40023420338
Other physical details
illustrations
System control number
(OCoLC)857863087
Label
Consumer democracy : the marketing of politics, Margaret Scammell, London School of Economics
Publication
Bibliography note
Includes bibliographical references (pages 187-207) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface : The U.S. presidential election of 2012 -- Political marketing: why it matters -- Political marketers: who are they and what do they think they are doing? -- Political brands: the latest stage of political marketing and the case of Tony Blair -- George W. Bush: the ultimate brand? -- Campaigning effects: how do they know what works? -- Citizen consumers, political marketing and democracy -- Conclusion : Hope not fear
Control code
857863087
Dimensions
22 cm
Extent
xxiv, 213 pages
Isbn
9780521836685
Lccn
2013027298
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
40023420338
Other physical details
illustrations
System control number
(OCoLC)857863087

Library Locations

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      32.771354 -117.193327
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