Coverart for item
The Resource Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther

Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther

Label
Convergence marketing : strategies for reaching the new hybrid consumer
Title
Convergence marketing
Title remainder
strategies for reaching the new hybrid consumer
Statement of responsibility
Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
Creator
Contributor
Subject
Language
eng
Action
Committed to retain
Cataloging source
EXW
http://library.link/vocab/creatorName
Wind, Yoram
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1960-
http://library.link/vocab/relatedWorkOrContributorName
  • Mahajan, Vijay
  • Gunther, Robert E.
http://library.link/vocab/subjectName
  • Internet marketing
  • Marketing
  • Consumer behavior
  • Communication in marketing
Label
Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
Instantiates
Publication
Bibliography note
Includes bibliographic references and index
Control code
48935568
Dimensions
24 cm
Extent
xxviii, 336 p.
Isbn
9780130650757
Other physical details
ill.
Label
Convergence marketing : strategies for reaching the new hybrid consumer, Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
Publication
Bibliography note
Includes bibliographic references and index
Control code
48935568
Dimensions
24 cm
Extent
xxviii, 336 p.
Isbn
9780130650757
Other physical details
ill.

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      32.771354 -117.193327
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