Coverart for item
The Resource Corporate reputation : managing opportunities and threats, edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper, (electronic resource)

Corporate reputation : managing opportunities and threats, edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper, (electronic resource)

Label
Corporate reputation : managing opportunities and threats
Title
Corporate reputation
Title remainder
managing opportunities and threats
Statement of responsibility
edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper
Contributor
Subject
Genre
Language
eng
Cataloging source
CaPaEBR
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
  • Burke, Ronald J
  • Martin, Graeme
  • Cooper, Cary L
  • ebrary, Inc
http://library.link/vocab/subjectName
  • Corporate image
  • Brand name products
  • Corporations
  • Organizational effectiveness
  • Performance
Label
Corporate reputation : managing opportunities and threats, edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper, (electronic resource)
Instantiates
Publication
Note
Includes index
Color
multicolored
Contents
Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick
Control code
ebr10460648
Dimensions
unknown
Extent
xvi, 338 p.
Form of item
electronic
Other physical details
ill
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)726826725
Label
Corporate reputation : managing opportunities and threats, edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper, (electronic resource)
Publication
Note
Includes index
Color
multicolored
Contents
Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick
Control code
ebr10460648
Dimensions
unknown
Extent
xvi, 338 p.
Form of item
electronic
Other physical details
ill
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)726826725

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
Processing Feedback ...