The Resource Creating consumers : home economists in twentieth-century America, Carolyn M. Goldstein
Creating consumers : home economists in twentieth-century America, Carolyn M. Goldstein
Resource Information
The item Creating consumers : home economists in twentieth-century America, Carolyn M. Goldstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Creating consumers : home economists in twentieth-century America, Carolyn M. Goldstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace
- Language
- eng
- Extent
- 1 online resource (xi, 412 pages)
- Contents
-
- Cover; Contents; Acknowledgments; Introduction; 1. Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970
- 8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z
- Isbn
- 9781469601700
- Label
- Creating consumers : home economists in twentieth-century America
- Title
- Creating consumers
- Title remainder
- home economists in twentieth-century America
- Statement of responsibility
- Carolyn M. Goldstein
- Subject
-
- Consumer education
- Consumer education -- United States -- History -- 20th century
- Electronic books
- FAMILY & RELATIONSHIPS -- General
- Feminism
- Feminism -- United States -- History -- 20th century
- HOUSE & HOME -- Reference
- History
- Home economics -- Vocational guidance
- Home economics -- Vocational guidance -- United States -- History -- 20th century
- United States
- 1900-1999
- BUSINESS & ECONOMICS -- Corporate & Business History
- Language
- eng
- Summary
- Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace
- Cataloging source
- EBLCP
- http://library.link/vocab/creatorDate
- 1962-
- http://library.link/vocab/creatorName
- Goldstein, Carolyn M.
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Home economics
- Consumer education
- Feminism
- BUSINESS & ECONOMICS
- FAMILY & RELATIONSHIPS
- HOUSE & HOME
- Consumer education
- Feminism
- Home economics
- United States
- Label
- Creating consumers : home economists in twentieth-century America, Carolyn M. Goldstein
- Bibliography note
- Includes bibliographical references (pages 363-390) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Cover; Contents; Acknowledgments; Introduction; 1. Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970
- 8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z
- Control code
- ocn794327650
- Dimensions
- unknown
- Extent
- 1 online resource (xi, 412 pages)
- Form of item
- online
- Isbn
- 9781469601700
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Note
- JSTOR
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- 22573/ctt62ggt
- Specific material designation
- remote
- System control number
- (OCoLC)794327650
- Label
- Creating consumers : home economists in twentieth-century America, Carolyn M. Goldstein
- Bibliography note
- Includes bibliographical references (pages 363-390) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Cover; Contents; Acknowledgments; Introduction; 1. Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970
- 8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z
- Control code
- ocn794327650
- Dimensions
- unknown
- Extent
- 1 online resource (xi, 412 pages)
- Form of item
- online
- Isbn
- 9781469601700
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Note
- JSTOR
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- 22573/ctt62ggt
- Specific material designation
- remote
- System control number
- (OCoLC)794327650
Subject
- Consumer education
- Consumer education -- United States -- History -- 20th century
- Electronic books
- FAMILY & RELATIONSHIPS -- General
- Feminism
- Feminism -- United States -- History -- 20th century
- HOUSE & HOME -- Reference
- History
- Home economics -- Vocational guidance
- Home economics -- Vocational guidance -- United States -- History -- 20th century
- United States
- 1900-1999
- BUSINESS & ECONOMICS -- Corporate & Business History
Genre
Member of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Creating-consumers--home-economists-in/zHD340n5Qrw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Creating-consumers--home-economists-in/zHD340n5Qrw/">Creating consumers : home economists in twentieth-century America, Carolyn M. Goldstein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
