Coverart for item
The Resource Creating consumers : home economists in twentieth-century America, Carolyn M. Goldstein

Creating consumers : home economists in twentieth-century America, Carolyn M. Goldstein

Label
Creating consumers : home economists in twentieth-century America
Title
Creating consumers
Title remainder
home economists in twentieth-century America
Statement of responsibility
Carolyn M. Goldstein
Creator
Author
Subject
Genre
Language
eng
Summary
Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace
Cataloging source
EBLCP
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
Goldstein, Carolyn M.
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Home economics
  • Consumer education
  • Feminism
  • BUSINESS & ECONOMICS
  • FAMILY & RELATIONSHIPS
  • HOUSE & HOME
  • Consumer education
  • Feminism
  • Home economics
  • United States
Label
Creating consumers : home economists in twentieth-century America, Carolyn M. Goldstein
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 363-390) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Contents; Acknowledgments; Introduction; 1. Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970
  • 8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z
Control code
ocn794327650
Dimensions
unknown
Extent
1 online resource (xi, 412 pages)
Form of item
online
Isbn
9781469601700
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt62ggt
Specific material designation
remote
System control number
(OCoLC)794327650
Label
Creating consumers : home economists in twentieth-century America, Carolyn M. Goldstein
Publication
Bibliography note
Includes bibliographical references (pages 363-390) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Contents; Acknowledgments; Introduction; 1. Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970
  • 8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z
Control code
ocn794327650
Dimensions
unknown
Extent
1 online resource (xi, 412 pages)
Form of item
online
Isbn
9781469601700
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt62ggt
Specific material designation
remote
System control number
(OCoLC)794327650

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
Processing Feedback ...