Coverart for item
The Resource Creating the Nisei market : race and citizenship in Hawaiʻi's Japanese American consumer culture, Shiho Imai

Creating the Nisei market : race and citizenship in Hawaiʻi's Japanese American consumer culture, Shiho Imai

Label
Creating the Nisei market : race and citizenship in Hawaiʻi's Japanese American consumer culture
Title
Creating the Nisei market
Title remainder
race and citizenship in Hawaiʻi's Japanese American consumer culture
Statement of responsibility
Shiho Imai
Creator
Author
Subject
Genre
Language
eng
Summary
In 1922 the U.S. Supreme Court declared Japanese immigrants ineligible for American citizenship because they were not "white," dismissing the plaintiff's appeal to skin tone. Unable to claim whiteness through naturalization laws, Japanese Americans in Hawai'i developed their own racial currency to secure a prominent place in the Island's postwar social hierarchy. Creating the Nisei Market explores how different groups within Japanese American society (in particular the press and merchants) staked a claim to whiteness on the basis of hue and culture. Using Japanese- and English-language sources from the interwar years, it demonstrates how the meaning of whiteness evolved from mere physical distinctions to cultural markers of difference, increasingly articulated in material terms. Nisei consumer culture demands examination because consumption was vital to the privilege-making process that spilled over into public life. Although economically motivated, Japanese American shopkeepers worked hard to support the next generation of merchants and secure the future of the Nisei consumer market. Far from its image as a static society, the Japanese American community was constantly reinventing itself to meet changing consumer demands and social expectations. The author builds on recent scholarship that considers ethnic communities within a trans-Pacific context, highlighting ethnic fluidity as a strategy for material and cultural success. Yet even as it assumed a position of conformity, the Japanese American consumer culture that took hold among Honolulu's middle class was distinct. It was at once modern and nostalgic, like the wayo secchu ideal--a hybrid of Western and Japanese notions of beauty and femininity that linked the ethnic group to the homeland and mainstream U.S. culture. By focusing on the marketing of whiteness that connected the old world and new, Creating the Nisei Market reveals the dynamic commercial and cultural environment that underwrote the rise of the Nisei in Hawai'i
Cataloging source
N$T
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Imai, Shiho
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Japanese Americans
  • Japanese Americans
  • Japanese Americans
  • Consumption (Economics)
  • HISTORY
  • SOCIAL SCIENCE
  • Consumption (Economics)
  • Japanese Americans
  • Japanese Americans
  • Japanese Americans
  • Hawaii
Label
Creating the Nisei market : race and citizenship in Hawaiʻi's Japanese American consumer culture, Shiho Imai
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 173-211) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The markers of whiteness -- Creating the Nisei market -- The culture of personality -- Competing visions -- The two faces of ethnic business
Control code
ocn875895266
Dimensions
unknown
Extent
1 online resource (x, 220 pages)
File format
unknown
Form of item
online
Isbn
9780824870232
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other control number
40018249966
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt62p6f0
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)875895266
Label
Creating the Nisei market : race and citizenship in Hawaiʻi's Japanese American consumer culture, Shiho Imai
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 173-211) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The markers of whiteness -- Creating the Nisei market -- The culture of personality -- Competing visions -- The two faces of ethnic business
Control code
ocn875895266
Dimensions
unknown
Extent
1 online resource (x, 220 pages)
File format
unknown
Form of item
online
Isbn
9780824870232
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other control number
40018249966
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt62p6f0
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)875895266

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