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The Resource Critical studies in media commercialism, edited by Robin Andersen and Lance Strate

Critical studies in media commercialism, edited by Robin Andersen and Lance Strate

Label
Critical studies in media commercialism
Title
Critical studies in media commercialism
Statement of responsibility
edited by Robin Andersen and Lance Strate
Contributor
Subject
Language
eng
Action
Committed to retain
Cataloging source
DLC
Index
index present
LC call number
P96.E25
LC item number
C75 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Andersen, Robin
  • Strate, Lance
http://library.link/vocab/subjectName
  • Mass media
  • Mass media and culture
  • Mass media
Label
Critical studies in media commercialism, edited by Robin Andersen and Lance Strate
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Advertising at the edge of the apocalypse / Sut Jhally -- American advertising / Marshall McLuhan -- The social effects of commercial television / Neil Postman -- The global media giants / Robert W. McChesney -- Global ethics in the age of behemoths / Anthony Smith -- Sold American : US news consultants and news issues abroad / Craig Allen -- From flick to flack : the increased emphasis on marketing by media entertainment corporations / Matthew P. McAllister -- US voices on UK radio / Nancy Morris -- Intoxicating consumptions : the case of beer commercials / Lance Strate -- Road to ruin : the cultural mythology of SUVs / Robin Andersen -- Starbucks coffee : cultivating and selling the postmodern brew / Katherine G. Fry -- Scalable hype : old persuasions for new technology / Dan Weisberg -- Image culture and the supermodel / Delicia Harvey and Lance Strate -- Light makes right : skin colour and racial hierarchy in television advertising / Robert M. Entman and Constance L. Book -- Talking back to Calvin Klein : youthful 'targets' confront their commercial image / Lauren Tucker -- Segmenting, signalling and tailoring : probing the dark side of target marketing / Joseph Turow -- The commercial politics of the 1996 US presidential campaign / Robin Andersen -- Commercial media and corporate presence in the K-12 classroom / Margaret Cassidy -- Commodity fetishism : symbolic form, social class, and the division of knowledge in society / Paul Lippert -- KFC into India : a case study of resistance to globalization discourse / Melissa Wall -- Media literacy and the commercialization of culture / Norman Cowie -- The public interest in the twenty-first century / Everett C. Parker
Control code
44270712
Dimensions
25 cm
Extent
ix, 341 p.
Isbn
9780198742777
Lccn
00033658
Label
Critical studies in media commercialism, edited by Robin Andersen and Lance Strate
Publication
Bibliography note
Includes bibliographical references and index
Contents
Advertising at the edge of the apocalypse / Sut Jhally -- American advertising / Marshall McLuhan -- The social effects of commercial television / Neil Postman -- The global media giants / Robert W. McChesney -- Global ethics in the age of behemoths / Anthony Smith -- Sold American : US news consultants and news issues abroad / Craig Allen -- From flick to flack : the increased emphasis on marketing by media entertainment corporations / Matthew P. McAllister -- US voices on UK radio / Nancy Morris -- Intoxicating consumptions : the case of beer commercials / Lance Strate -- Road to ruin : the cultural mythology of SUVs / Robin Andersen -- Starbucks coffee : cultivating and selling the postmodern brew / Katherine G. Fry -- Scalable hype : old persuasions for new technology / Dan Weisberg -- Image culture and the supermodel / Delicia Harvey and Lance Strate -- Light makes right : skin colour and racial hierarchy in television advertising / Robert M. Entman and Constance L. Book -- Talking back to Calvin Klein : youthful 'targets' confront their commercial image / Lauren Tucker -- Segmenting, signalling and tailoring : probing the dark side of target marketing / Joseph Turow -- The commercial politics of the 1996 US presidential campaign / Robin Andersen -- Commercial media and corporate presence in the K-12 classroom / Margaret Cassidy -- Commodity fetishism : symbolic form, social class, and the division of knowledge in society / Paul Lippert -- KFC into India : a case study of resistance to globalization discourse / Melissa Wall -- Media literacy and the commercialization of culture / Norman Cowie -- The public interest in the twenty-first century / Everett C. Parker
Control code
44270712
Dimensions
25 cm
Extent
ix, 341 p.
Isbn
9780198742777
Lccn
00033658

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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