Coverart for item
The Resource Divided spirits : tequila, mezcal, and the politics of production, Sarah Bowen

Divided spirits : tequila, mezcal, and the politics of production, Sarah Bowen

Label
Divided spirits : tequila, mezcal, and the politics of production
Title
Divided spirits
Title remainder
tequila, mezcal, and the politics of production
Statement of responsibility
Sarah Bowen
Creator
Author
Subject
Genre
Language
eng
Summary
Divided Spirits tells the stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on "alternative" markets to protect food cultures and rural livelihoods. In recent years, as consumers increasingly demand to connect with the people and places that produce their food, the concept of terroir--the taste of place--has become more and more prominent. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee a product's authenticity based on its link to terroir. Advocates argue that the DOs expand market opportunities, protect cultural heritage, and ensure the reputation of Mexico's national spirits. Yet this book shows how the institutions that are supposed to guard "the legacy of all Mexicans" often fail those who are most in need of protection: the small producers, agave farmers, and other workers who have been making tequila and mezcal for generations. The consequences--for the quality and taste of tequila and mezcal, and for communities throughout Mexico--are stark. Divided Spirits suggests that we must move beyond market-based models if we want to safeguard local products and the people who make them. Instead, we need systems of production, consumption, and oversight that are more democratic, more inclusive, and more participatory. Lasting change is unlikely without the involvement of the state and a sustained commitment to addressing inequality and supporting rural development
Member of
Cataloging source
N$T
http://library.link/vocab/creatorDate
1978-
http://library.link/vocab/creatorName
Bowen, Sarah
Illustrations
  • illustrations
  • maps
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
California studies in food and culture
Series volume
56
http://library.link/vocab/subjectName
  • Mescal
  • Mescal industry
  • BUSINESS & ECONOMICS
  • COOKING
  • Mescal
  • Mescal industry
Label
Divided spirits : tequila, mezcal, and the politics of production, Sarah Bowen
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The promise of place -- From the fields to your glass -- Whose rules rule? : creating and defining tequila quality -- The heart of the agave : farming in tequila country -- Making mezcal in the shadow of the denomination of origin -- Hipsters, hope, and the future of artisanal mezcal -- Looking forward -- Methodological appendix
Control code
ocn913869374
Dimensions
unknown
Extent
1 online resource (xvi, 259 pages)
File format
unknown
Form of item
online
Isbn
9780520962583
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other physical details
illustrations, maps
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt19690k0
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)913869374
Label
Divided spirits : tequila, mezcal, and the politics of production, Sarah Bowen
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The promise of place -- From the fields to your glass -- Whose rules rule? : creating and defining tequila quality -- The heart of the agave : farming in tequila country -- Making mezcal in the shadow of the denomination of origin -- Hipsters, hope, and the future of artisanal mezcal -- Looking forward -- Methodological appendix
Control code
ocn913869374
Dimensions
unknown
Extent
1 online resource (xvi, 259 pages)
File format
unknown
Form of item
online
Isbn
9780520962583
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
JSTOR
Other physical details
illustrations, maps
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt19690k0
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)913869374

Library Locations

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      32.771354 -117.193327
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