Coverart for item
The Resource Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan

Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan

Label
Eating the big fish : how challenger brands can compete against brand leaders
Title
Eating the big fish
Title remainder
how challenger brands can compete against brand leaders
Statement of responsibility
Adam Morgan
Creator
Subject
Language
eng
Action
Committed to retain
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Morgan, Adam
Illustrations
illustrations
Index
index present
LC call number
HF5415.15
LC item number
.M67 1999
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Product management
  • Brand name products
  • New products
Label
Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 274-276) and index
Control code
39368390
Dimensions
24 cm
Extent
xvii, 286 p.
Isbn
9780471242093
Isbn Type
(cloth : alk. paper)
Lccn
98028267
Other physical details
ill.
Label
Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan
Publication
Bibliography note
Includes bibliographical references (p. 274-276) and index
Control code
39368390
Dimensions
24 cm
Extent
xvii, 286 p.
Isbn
9780471242093
Isbn Type
(cloth : alk. paper)
Lccn
98028267
Other physical details
ill.

Library Locations

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      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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