Coverart for item
The Resource From submarines to suburbs : selling a better America, 1939-1959, Cynthia Lee Henthorn, (electronic resource)

From submarines to suburbs : selling a better America, 1939-1959, Cynthia Lee Henthorn, (electronic resource)

Label
From submarines to suburbs : selling a better America, 1939-1959
Title
From submarines to suburbs
Title remainder
selling a better America, 1939-1959
Statement of responsibility
Cynthia Lee Henthorn
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
CaPaEBR
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Henthorn, Cynthia Lee
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary, Inc
http://library.link/vocab/subjectName
  • Marketing
  • Advertising
  • Consumer behavior
  • United States
Label
From submarines to suburbs : selling a better America, 1939-1959, Cynthia Lee Henthorn, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 327-356) and index
Color
multicolored
Contents
Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today
Control code
ebr10156432
Dimensions
27 cm
Dimensions
unknown
Extent
xv, 368 p.
Form of item
electronic
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
Label
From submarines to suburbs : selling a better America, 1939-1959, Cynthia Lee Henthorn, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. 327-356) and index
Color
multicolored
Contents
Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today
Control code
ebr10156432
Dimensions
27 cm
Dimensions
unknown
Extent
xv, 368 p.
Form of item
electronic
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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