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The Resource Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo

Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo

Label
Getting wiser to teens : more insights into marketing to teenagers
Title
Getting wiser to teens
Title remainder
more insights into marketing to teenagers
Statement of responsibility
by Peter Zollo
Creator
Contributor
Subject
Language
eng
Cataloging source
CTN
http://library.link/vocab/creatorName
Zollo, Peter
Illustrations
  • illustrations
  • charts
Index
index present
LC call number
HF5415.32
LC item number
.Z65 2004
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Zollo, Peter
http://library.link/vocab/subjectName
  • Consumer behavior
  • Teenage consumers
  • Marketing
  • Advertising
Label
Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo
Instantiates
Publication
Note
  • Rev. ed. of: Wise up to teens. 2nd ed. c1999
  • Includes index
Contents
Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens
Control code
53983743
Dimensions
24 cm
Edition
New update
Extent
xvi, 424 p.
Isbn
9781885070548
Lccn
2004298874
Other physical details
ill., charts
Label
Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo
Publication
Note
  • Rev. ed. of: Wise up to teens. 2nd ed. c1999
  • Includes index
Contents
Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens
Control code
53983743
Dimensions
24 cm
Edition
New update
Extent
xvi, 424 p.
Isbn
9781885070548
Lccn
2004298874
Other physical details
ill., charts

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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