The Resource Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo
Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo
Resource Information
The item Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Edition
- New update
- Extent
- xvi, 424 p.
- Note
-
- Rev. ed. of: Wise up to teens. 2nd ed. c1999
- Includes index
- Contents
-
- Why teens are important consumers
- Teen psyche
- Teen attitudes
- Teen types, trends, and music
- Teen social concerns
- Teens at home and school
- Teens and friends
- Teen lifestyle
- Teens and brands
- Teens and media
- Marketing and advertising to teens
- Isbn
- 9781885070548
- Label
- Getting wiser to teens : more insights into marketing to teenagers
- Title
- Getting wiser to teens
- Title remainder
- more insights into marketing to teenagers
- Statement of responsibility
- by Peter Zollo
- Language
- eng
- Cataloging source
- CTN
- http://library.link/vocab/creatorName
- Zollo, Peter
- Illustrations
-
- illustrations
- charts
- Index
- index present
- LC call number
- HF5415.32
- LC item number
- .Z65 2004
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
- Zollo, Peter
- http://library.link/vocab/subjectName
-
- Consumer behavior
- Teenage consumers
- Marketing
- Advertising
- Label
- Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo
- Note
-
- Rev. ed. of: Wise up to teens. 2nd ed. c1999
- Includes index
- Contents
- Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens
- Control code
- 53983743
- Dimensions
- 24 cm
- Edition
- New update
- Extent
- xvi, 424 p.
- Isbn
- 9781885070548
- Lccn
- 2004298874
- Other physical details
- ill., charts
- Label
- Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo
- Note
-
- Rev. ed. of: Wise up to teens. 2nd ed. c1999
- Includes index
- Contents
- Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens
- Control code
- 53983743
- Dimensions
- 24 cm
- Edition
- New update
- Extent
- xvi, 424 p.
- Isbn
- 9781885070548
- Lccn
- 2004298874
- Other physical details
- ill., charts
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Getting-wiser-to-teens--more-insights-into/1K9pOiWfOPs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Getting-wiser-to-teens--more-insights-into/1K9pOiWfOPs/">Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Getting-wiser-to-teens--more-insights-into/1K9pOiWfOPs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Getting-wiser-to-teens--more-insights-into/1K9pOiWfOPs/">Getting wiser to teens : more insights into marketing to teenagers, by Peter Zollo</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
