Coverart for item
The Resource Global brand power : leveraging branding for long-term growth, Barbara E. Kahn

Global brand power : leveraging branding for long-term growth, Barbara E. Kahn

Label
Global brand power : leveraging branding for long-term growth
Title
Global brand power
Title remainder
leveraging branding for long-term growth
Statement of responsibility
Barbara E. Kahn
Creator
Author
Subject
Genre
Language
eng
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Kahn, Barbara E
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Wharton Executive Essentials
http://library.link/vocab/subjectName
  • Brand name products
  • Corporations
  • Branding (Marketing)
  • Product management
Label
Global brand power : leveraging branding for long-term growth, Barbara E. Kahn
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographic references (pages 113-114) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
EBC5482542
Dimensions
unknown
Extent
1 online resource (125 pages)
Form of item
online
Isbn
9781613630259
Isbn Type
(e-book)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC5482542
  • (Au-PeEL)EBL5482542
  • (CaPaEBR)ebr11597584
  • (OCoLC)828299254
Label
Global brand power : leveraging branding for long-term growth, Barbara E. Kahn
Publication
Copyright
Bibliography note
Includes bibliographic references (pages 113-114) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
EBC5482542
Dimensions
unknown
Extent
1 online resource (125 pages)
Form of item
online
Isbn
9781613630259
Isbn Type
(e-book)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC5482542
  • (Au-PeEL)EBL5482542
  • (CaPaEBR)ebr11597584
  • (OCoLC)828299254

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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