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The Resource Global brand strategy : unlocking brand potential across countries, cultures & markets, Sicco Van Gelder

Global brand strategy : unlocking brand potential across countries, cultures & markets, Sicco Van Gelder

Label
Global brand strategy : unlocking brand potential across countries, cultures & markets
Title
Global brand strategy
Title remainder
unlocking brand potential across countries, cultures & markets
Statement of responsibility
Sicco Van Gelder
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Van Gelder, Sicco
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
V357 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Brand name products
  • Export marketing
Label
Global brand strategy : unlocking brand potential across countries, cultures & markets, Sicco Van Gelder
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand
Control code
52706624
Dimensions
25 cm
Extent
xii, 260 p.
Isbn
9780749440237
Lccn
2003016216
Other physical details
ill.
Label
Global brand strategy : unlocking brand potential across countries, cultures & markets, Sicco Van Gelder
Publication
Bibliography note
Includes bibliographical references and index
Contents
The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand
Control code
52706624
Dimensions
25 cm
Extent
xii, 260 p.
Isbn
9780749440237
Lccn
2003016216
Other physical details
ill.

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      32.771354 -117.193327
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