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The Resource Globalization, Sport and Corporate Nationalism : the New Cultural Economy of the New Zealand All Blacks, Jay Scherer and Steven J. Jackson

Globalization, Sport and Corporate Nationalism : the New Cultural Economy of the New Zealand All Blacks, Jay Scherer and Steven J. Jackson

Creator
Contributor
Summary
Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns
Language
eng
Work
Publication
Extent
1 online resource (xiv, 272 pages)
Contents
  • Acknowledgements vii; Preface ix; Chapter One Introduction 1; Chapter Two Corporate Nationalism and the Re-imaging of National Sporting Mythologies 23; Chapter Three Advertising, Critical Theory, and the New Cultural Economy 41; Chapter Four The Media Sports Cultural Complex and the Adidasificationof the New Zealand All Blacks 63; Chapter Five Branding the Nation: Corporate Nationalism and the New Cultural Economy of the All Blacks 91; Chapter Six Adidas, the Ka Mate Haka and the Circuit of Culture 115; Chapter Seven From Ka Mate to Kapa o Pango: Haka as Contested Terrain 139
  • Chapter Eight Globalization, Promotional Culture, and the Production/Consumption of Online Games: Engaging Adidas's'Beat Rugby' Campaign 167Chapter Nine Producing allblacks.com: Cultural Intermediaries and the Policing of Electronic Spaces of Sporting Consumption 191; Chapter Ten Conclusion 215; Postscript 225; Bibliography 231; Index 261
Isbn
9783035300000
Instance
Label
Globalization, Sport and Corporate Nationalism : the New Cultural Economy of the New Zealand All Blacks
Title
Globalization, Sport and Corporate Nationalism
Title remainder
the New Cultural Economy of the New Zealand All Blacks
Statement of responsibility
Jay Scherer and Steven J. Jackson
Creator
Contributor
Subject
Language
eng
Summary
Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns
Cataloging source
N$T
http://library.link/vocab/creatorDate
1975-
http://library.link/vocab/creatorName
Scherer, Jay
Index
index present
LC call number
GV945.6.N45
LC item number
S34 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
Jackson, Steven J.
http://library.link/vocab/subjectName
  • All Blacks (Rugby team)
  • All Blacks (Rugby team)
  • Rugby Union football
  • Sports and globalization
  • Nationalism and sports
  • Sports and state
  • SPORTS & RECREATION
  • Nationalism and sports
  • Rugby Union football
  • Sports and globalization
  • Sports and state
  • New Zealand
Label
Globalization, Sport and Corporate Nationalism : the New Cultural Economy of the New Zealand All Blacks, Jay Scherer and Steven J. Jackson
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Acknowledgements vii; Preface ix; Chapter One Introduction 1; Chapter Two Corporate Nationalism and the Re-imaging of National Sporting Mythologies 23; Chapter Three Advertising, Critical Theory, and the New Cultural Economy 41; Chapter Four The Media Sports Cultural Complex and the Adidasificationof the New Zealand All Blacks 63; Chapter Five Branding the Nation: Corporate Nationalism and the New Cultural Economy of the All Blacks 91; Chapter Six Adidas, the Ka Mate Haka and the Circuit of Culture 115; Chapter Seven From Ka Mate to Kapa o Pango: Haka as Contested Terrain 139
  • Chapter Eight Globalization, Promotional Culture, and the Production/Consumption of Online Games: Engaging Adidas's'Beat Rugby' Campaign 167Chapter Nine Producing allblacks.com: Cultural Intermediaries and the Policing of Electronic Spaces of Sporting Consumption 191; Chapter Ten Conclusion 215; Postscript 225; Bibliography 231; Index 261
Control code
812911723
Dimensions
unknown
Extent
1 online resource (xiv, 272 pages)
File format
unknown
Form of item
online
Isbn
9783035300000
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
LIBRARY COPY INCLUDES 1-USER PERPETUAL ACCESS TO EBOOK
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)812911723
Label
Globalization, Sport and Corporate Nationalism : the New Cultural Economy of the New Zealand All Blacks, Jay Scherer and Steven J. Jackson
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Acknowledgements vii; Preface ix; Chapter One Introduction 1; Chapter Two Corporate Nationalism and the Re-imaging of National Sporting Mythologies 23; Chapter Three Advertising, Critical Theory, and the New Cultural Economy 41; Chapter Four The Media Sports Cultural Complex and the Adidasificationof the New Zealand All Blacks 63; Chapter Five Branding the Nation: Corporate Nationalism and the New Cultural Economy of the All Blacks 91; Chapter Six Adidas, the Ka Mate Haka and the Circuit of Culture 115; Chapter Seven From Ka Mate to Kapa o Pango: Haka as Contested Terrain 139
  • Chapter Eight Globalization, Promotional Culture, and the Production/Consumption of Online Games: Engaging Adidas's'Beat Rugby' Campaign 167Chapter Nine Producing allblacks.com: Cultural Intermediaries and the Policing of Electronic Spaces of Sporting Consumption 191; Chapter Ten Conclusion 215; Postscript 225; Bibliography 231; Index 261
Control code
812911723
Dimensions
unknown
Extent
1 online resource (xiv, 272 pages)
File format
unknown
Form of item
online
Isbn
9783035300000
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
LIBRARY COPY INCLUDES 1-USER PERPETUAL ACCESS TO EBOOK
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)812911723

Subject

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