The Resource Good works! : marketing and corporate initiatives that build a better world-- and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee
Resource Information
The item Good works! : marketing and corporate initiatives that build a better world-- and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Good works! : marketing and corporate initiatives that build a better world-- and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of San Diego Libraries.
This item is available to borrow from 1 library branch.
- Summary
- In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses, and explains how to balance social and business goals
- Language
- eng
- Extent
- vi, 282 p.
- Contents
-
- Good intentions aren't enough: why some marketing and corporate social initiatives fail and others succeed ; Six social initiatives for doing well by doing good
- Marketing driven initiatives: growing sales and engaging customers : Cause promotion: persuading consumers to join your company in a good cause ; Cause-related marketing: making contributions to causes based on product sales and consumer actions ; Corporate social marketing: supporting behavior change campaigns
- Corporate-driven initiatives: expressing and advancing your company's values and objectives : Corporate philanthropy: making a direct contribution to a cause ; Community volunteering: employees donating their time and talents ; Socially responsible business practices: changing how you conduct business to achieve social outcomes
- Offense and defense : Offense: choosing a social problem to alleviate ; Offense: selecting a social initiative to support the cause ; Offense: developing social initiative programs ; Offense: evaluating efforts ; Summary of best practices ; No good deed goes unpunished: dealing with cynics and critics
- For nonprofits and public sector agencies only : A marketing approach to winning corporate funding and support for social initiatives: ten recommendations
- Isbn
- 9781118206683
- Label
- Good works! : marketing and corporate initiatives that build a better world-- and the bottom line
- Title
- Good works!
- Title remainder
- marketing and corporate initiatives that build a better world-- and the bottom line
- Statement of responsibility
- Philip Kotler, David Hessekiel & Nancy R. Lee
- Language
- eng
- Summary
- In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses, and explains how to balance social and business goals
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Kotler, Philip
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415
- LC item number
- .K6246 2012
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
-
- 1960-
- 1945-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Hessekiel, David
- Lee, Nancy
- http://library.link/vocab/subjectName
-
- Marketing
- Social responsibility of business
- Relationship marketing
- BUSINESS & ECONOMICS / Marketing / General
- Marketing
- Relationship marketing
- Social responsibility of business
- Label
- Good works! : marketing and corporate initiatives that build a better world-- and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee
- Bibliography note
- Includes bibliographical references (p. 253-276) and index
- Contents
- Good intentions aren't enough: why some marketing and corporate social initiatives fail and others succeed ; Six social initiatives for doing well by doing good -- Marketing driven initiatives: growing sales and engaging customers : Cause promotion: persuading consumers to join your company in a good cause ; Cause-related marketing: making contributions to causes based on product sales and consumer actions ; Corporate social marketing: supporting behavior change campaigns -- Corporate-driven initiatives: expressing and advancing your company's values and objectives : Corporate philanthropy: making a direct contribution to a cause ; Community volunteering: employees donating their time and talents ; Socially responsible business practices: changing how you conduct business to achieve social outcomes -- Offense and defense : Offense: choosing a social problem to alleviate ; Offense: selecting a social initiative to support the cause ; Offense: developing social initiative programs ; Offense: evaluating efforts ; Summary of best practices ; No good deed goes unpunished: dealing with cynics and critics -- For nonprofits and public sector agencies only : A marketing approach to winning corporate funding and support for social initiatives: ten recommendations
- Control code
- 767563954
- Dimensions
- 24 cm
- Extent
- vi, 282 p.
- Isbn
- 9781118206683
- Isbn Type
- (hardback)
- Lccn
- 2012004742
- Other physical details
- ill.
- System control number
- (OCoLC)767563954
- Label
- Good works! : marketing and corporate initiatives that build a better world-- and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee
- Bibliography note
- Includes bibliographical references (p. 253-276) and index
- Contents
- Good intentions aren't enough: why some marketing and corporate social initiatives fail and others succeed ; Six social initiatives for doing well by doing good -- Marketing driven initiatives: growing sales and engaging customers : Cause promotion: persuading consumers to join your company in a good cause ; Cause-related marketing: making contributions to causes based on product sales and consumer actions ; Corporate social marketing: supporting behavior change campaigns -- Corporate-driven initiatives: expressing and advancing your company's values and objectives : Corporate philanthropy: making a direct contribution to a cause ; Community volunteering: employees donating their time and talents ; Socially responsible business practices: changing how you conduct business to achieve social outcomes -- Offense and defense : Offense: choosing a social problem to alleviate ; Offense: selecting a social initiative to support the cause ; Offense: developing social initiative programs ; Offense: evaluating efforts ; Summary of best practices ; No good deed goes unpunished: dealing with cynics and critics -- For nonprofits and public sector agencies only : A marketing approach to winning corporate funding and support for social initiatives: ten recommendations
- Control code
- 767563954
- Dimensions
- 24 cm
- Extent
- vi, 282 p.
- Isbn
- 9781118206683
- Isbn Type
- (hardback)
- Lccn
- 2012004742
- Other physical details
- ill.
- System control number
- (OCoLC)767563954
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Good-works--marketing-and-corporate-initiatives/U1kDvx3fYSk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Good-works--marketing-and-corporate-initiatives/U1kDvx3fYSk/">Good works! : marketing and corporate initiatives that build a better world-- and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Good works! : marketing and corporate initiatives that build a better world-- and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sandiego.edu/portal/Good-works--marketing-and-corporate-initiatives/U1kDvx3fYSk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sandiego.edu/portal/Good-works--marketing-and-corporate-initiatives/U1kDvx3fYSk/">Good works! : marketing and corporate initiatives that build a better world-- and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sandiego.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sandiego.edu/">University of San Diego Libraries</a></span></span></span></span></div>
