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The Resource Government marketing : theory and practice, [edited by] Michael P. Mokwa, Steven E. Permut

Government marketing : theory and practice, [edited by] Michael P. Mokwa, Steven E. Permut

Label
Government marketing : theory and practice
Title
Government marketing
Title remainder
theory and practice
Statement of responsibility
[edited by] Michael P. Mokwa, Steven E. Permut
Contributor
Subject
Language
eng
Action
Committed to retain
Cataloging source
DLC
Index
no index present
LC call number
JF1525.P8
LC item number
G64
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Mokwa, Michael P
  • Permut, Steven E
  • Yale University
  • American Marketing Association
http://library.link/vocab/subjectName
  • Government publicity
  • Public goods
  • Marketing
Label
Government marketing : theory and practice, [edited by] Michael P. Mokwa, Steven E. Permut
Instantiates
Publication
Note
  • Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association
  • Includes bibliographical references
Control code
7197560
Dimensions
24 cm
Extent
xvi, 384 p.
Isbn
9780030583162
Lccn
81000308
Label
Government marketing : theory and practice, [edited by] Michael P. Mokwa, Steven E. Permut
Publication
Note
  • Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association
  • Includes bibliographical references
Control code
7197560
Dimensions
24 cm
Extent
xvi, 384 p.
Isbn
9780030583162
Lccn
81000308

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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