Coverart for item
The Resource How brands become icons : the principles of cultural branding, Douglas B. Holt

How brands become icons : the principles of cultural branding, Douglas B. Holt

Label
How brands become icons : the principles of cultural branding
Title
How brands become icons
Title remainder
the principles of cultural branding
Statement of responsibility
Douglas B. Holt
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Holt, Douglas B
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
H647 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Business names
  • Popular culture
Label
How brands become icons : the principles of cultural branding, Douglas B. Holt
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 245-249) and index
Contents
What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism
Control code
54415938
Dimensions
25 cm
Extent
xiii, 265 p.
Isbn
9781578517749
Lccn
2004002697
Other physical details
ill.
Label
How brands become icons : the principles of cultural branding, Douglas B. Holt
Publication
Bibliography note
Includes bibliographical references (p. 245-249) and index
Contents
What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism
Control code
54415938
Dimensions
25 cm
Extent
xiii, 265 p.
Isbn
9781578517749
Lccn
2004002697
Other physical details
ill.

Library Locations

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      32.771354 -117.193327
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