Coverart for item
The Resource In defense of negativity : attack ads in presidential campaigns, John. G. Geer, (electronic resource)

In defense of negativity : attack ads in presidential campaigns, John. G. Geer, (electronic resource)

Label
In defense of negativity : attack ads in presidential campaigns
Title
In defense of negativity
Title remainder
attack ads in presidential campaigns
Statement of responsibility
John. G. Geer
Creator
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Geer, John Gray
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary, Inc
Series statement
Studies in communication, media, and public opinion
http://library.link/vocab/subjectName
  • Campaign management
  • Advertising, Political
  • Political campaigns
  • Presidents
  • Negativism
Label
In defense of negativity : attack ads in presidential campaigns, John. G. Geer, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [185]-194) and index
Color
multicolored
Contents
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system
Control code
ebr10381172
Dimensions
24 cm
Dimensions
unknown
Extent
xvii, 201 p.
Form of item
electronic
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)615629416
Label
In defense of negativity : attack ads in presidential campaigns, John. G. Geer, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. [185]-194) and index
Color
multicolored
Contents
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system
Control code
ebr10381172
Dimensions
24 cm
Dimensions
unknown
Extent
xvii, 201 p.
Form of item
electronic
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)615629416

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      32.771354 -117.193327
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