Coverart for item
The Resource Inside Intuit : how the makers of Quicken beat Microsoft and revolutionized an entire industry, Suzanne Taylor, Kathy Schroeder

Inside Intuit : how the makers of Quicken beat Microsoft and revolutionized an entire industry, Suzanne Taylor, Kathy Schroeder

Label
Inside Intuit : how the makers of Quicken beat Microsoft and revolutionized an entire industry
Title
Inside Intuit
Title remainder
how the makers of Quicken beat Microsoft and revolutionized an entire industry
Statement of responsibility
Suzanne Taylor, Kathy Schroeder
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Taylor, Suzanne E
Illustrations
illustrations
Index
index present
LC call number
HD9696.63.U64
LC item number
I587 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Schroeder, Kathy
http://library.link/vocab/subjectName
  • Intuit (Firm)
  • Microsoft Corporation
  • Computer software industry
  • Competition
Label
Inside Intuit : how the makers of Quicken beat Microsoft and revolutionized an entire industry, Suzanne Taylor, Kathy Schroeder
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 301-308) and index
Contents
  • Simple is hard
  • Playing in the big leagues
  • Getting the puck on the ice
  • Turbo-charged Intuit
  • Coach Campbell
  • Exit focus. Enter Microsoft. Again.
  • One more bill
  • Goodbye, Godzilla
  • Catching the wave
  • No sacred cows
  • California dreamin'
  • New economy insanity
  • Why play if you can't win?
  • Bennett basics
  • Quart of milk, a loaf of bread, and a box of TurboTax
  • Selecting the starting team
  • Of dollars and doubters
  • Survival 101
  • Under-promise, over-deliver
  • Customer evangelist culture
  • Crossing the chasm
  • Crush Microsoft
Control code
52121409
Dimensions
24 cm
Extent
xviii, 318 p.
Isbn
9781591391364
Isbn Type
(alk. paper)
Lccn
2003009333
Other physical details
ill.
Label
Inside Intuit : how the makers of Quicken beat Microsoft and revolutionized an entire industry, Suzanne Taylor, Kathy Schroeder
Publication
Bibliography note
Includes bibliographical references (p. 301-308) and index
Contents
  • Simple is hard
  • Playing in the big leagues
  • Getting the puck on the ice
  • Turbo-charged Intuit
  • Coach Campbell
  • Exit focus. Enter Microsoft. Again.
  • One more bill
  • Goodbye, Godzilla
  • Catching the wave
  • No sacred cows
  • California dreamin'
  • New economy insanity
  • Why play if you can't win?
  • Bennett basics
  • Quart of milk, a loaf of bread, and a box of TurboTax
  • Selecting the starting team
  • Of dollars and doubters
  • Survival 101
  • Under-promise, over-deliver
  • Customer evangelist culture
  • Crossing the chasm
  • Crush Microsoft
Control code
52121409
Dimensions
24 cm
Extent
xviii, 318 p.
Isbn
9781591391364
Isbn Type
(alk. paper)
Lccn
2003009333
Other physical details
ill.

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
Processing Feedback ...