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The Resource Instant appeal : the 8 primal factors that create blockbuster success, Vicki Kunkel

Instant appeal : the 8 primal factors that create blockbuster success, Vicki Kunkel

Label
Instant appeal : the 8 primal factors that create blockbuster success
Title
Instant appeal
Title remainder
the 8 primal factors that create blockbuster success
Statement of responsibility
Vicki Kunkel
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kunkel, Vicki
Index
index present
LC call number
HF5386
LC item number
.K8794 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Success in business
  • Success
  • Consumer behavior
  • Interpersonal relations
Label
Instant appeal : the 8 primal factors that create blockbuster success, Vicki Kunkel
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [260]-282) and index
Contents
An introduction to instant appeal -- Ducklings, defects, and devotion : the conspicuous flaw factor -- Does it look like a duck? : the visual preprogramming factor -- Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices -- Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors -- Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin) -- Good vibrations : the biotuning factor for career success -- What our minds really see : the mental real estate factor -- The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis
Control code
227033776
Dimensions
24 cm
Extent
viii, 296 p.
Isbn
9780814409466
Isbn Type
(hardcover)
Lccn
2008033513
System control number
(OCoLC)227033776
Label
Instant appeal : the 8 primal factors that create blockbuster success, Vicki Kunkel
Publication
Bibliography note
Includes bibliographical references (p. [260]-282) and index
Contents
An introduction to instant appeal -- Ducklings, defects, and devotion : the conspicuous flaw factor -- Does it look like a duck? : the visual preprogramming factor -- Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices -- Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors -- Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin) -- Good vibrations : the biotuning factor for career success -- What our minds really see : the mental real estate factor -- The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis
Control code
227033776
Dimensions
24 cm
Extent
viii, 296 p.
Isbn
9780814409466
Isbn Type
(hardcover)
Lccn
2008033513
System control number
(OCoLC)227033776

Library Locations

    • Copley LibraryBorrow it
      5998 Alcalá Park, San Diego, CA, 92110-2492, US
      32.771354 -117.193327
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